A company missed the easiest marketing win ever.


One thing about me: if I can make content bookish, I'm going to make it bookish. So, I posted a video of myself floating in the pool, reading a thriller from my favorite floating chair. I wasn't trying to sell the chair or land a brand deal. I was trying to convince people to read another book. Instead, my comments turned into this. This wasn't sponsored. There was no affiliate link. The company had no idea I was posting. I just love the chair and happened to be using it while reading. This...