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Become a Media Maven

Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.

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The public relations industry often falls victim to several myths and misconceptions that contribute to it being a best-kept secret. These common false beliefs also hold you back from pitching to the media because you don’t think you’re ready or big enough, Reader. I break down the leading five I see keeping people from growth on my podcast, so click here to listen to the new episode released this week. 💰 Get in Oprah Daily AND get paid?! A couple of years ago, Oprah Magazine transitioned to...

Do you know what’s cool about podcasts? The episodes don’t go away and can be found anytime, unlike social media. I haven’t released a new episode all year and I just made a list of the best PR podcasts. Check it out here… and find some other great shows to listen to. Make money writing 💻 Need a side hustle? Check out these cool jobs: ☕️ Morning Brew real estate investing newsletter editor 🚀 Launch Potato personal finance and lifestyle freelance writer and editor 🛒 Shopify freelance...

Well, I did it. I quit one of my freelancing gigs because dealing with the mental health issues of an unwell manager was taking its toll on me. For more on what I mean, click here and read the LinkedIn post I made about it last week. The post has gotten nearly 30,000 impressions and resonated with a lot of people… which means there are more crazy people in leadership positions than I thought. Uh. If you’re in LA… If you’re in LA, be on the lookout for Brentwood City Lifestyle, a hyper-local...

I’ve been out of the pitching game for a while… and it’s harder than it used to be. Granted, I’m currently trying to: a.) land the hardest kind of media (national TV), b.) during the toughest time (an election year), and c.) with experts who don’t live in the country. Still, I’m learning that I need to do things differently. Here are some tweaks I’m making and reminders I’m telling myself: Send a tweet that says “Hey, @person. I dropped you a quick line on a story idea about the topic for...

Sorry for slacking on the weekly newsletter – things have been super busy around here! So, what have I been up to? I'm wrapping up my time on Health Uncensored with Dr. Drew. Dr. Drew is amazing and I've loved working with him. I'm finishing my final project with them before the next two episodes are shot in the studio this month. I also had a fun shoot with my daughter this past weekend. Check out this 1-minute video that sums up our day. Don't miss the special edition of Designing Spaces on...

Holy smokes friends. The COVID got me baddddd. I’ve never been so sick before in my life, but I’m slowly getting back to normal, so here we are. Stop Holding Yourself Back Ever dreamed of becoming a household name but don’t quite know how to snag that spotlight online, in print, on TV, or as a podcast guest? Here are three common hurdles that might be holding you back from regular media exposure: Which one resonates with you? 👉🏻 PROBLEM NO. 1 You might think you need a publicist to get...

Wow, baby! A lot has happened since we last chatted. I went to Madrid, my first European trip to see Taylor Swift. TWICE. Yep! On night one, we looked to see how much it would be to return and see her in the rafters. After fees, it was just $300! 👉🏻 Click here to see my floor view. 👀 Peep my Eras Tours highlight too! Fun fact: While I was there, I was on the other side of the camera doing lots of interviews in English, and my attempted Spanish, on the topic of so many Americans traveling...

It’s been a minute. I’ve been a busy bee with a new role as the PR and Communications Manager at StoryBlok - a company that has a culture I am obsessed with. It literally checks all the boxes. #luckyme I’m still filling up every Little Free Library I spot. (Watch here!) I also hosted a non-profit event to help get dogs adopted. I even made the front page for being the emcee. I’m practicing my violin every week. And you can catch me this coming Sunday on Health Uncensored with Dr. Drew on Fox...

Uh, I made a few mistakes in my last email. The biggest was sending people to my new freebie of what to do after earning media exposure… and having the PDF undeliverable Thankfully, I got some nice emails alerting me to the issue and it was fixed. Then… in the image I made promoting that freebie, I had a typo. The email I got alerting me to that was not so kind. I wrote about it on LinkedIn. Click here to see how it unfolded. Press Releases Suck The header on my website reads: “We don’t write...

Holy smokes, it’s a busy week… but I didn’t want to leave you hanging this Thursday morning. Just after midnight, I got back from Palm Springs where I spoke at ALT Summit with a bunch of ah-mazing women entrepreneurs and creators. Hello to all the new friends I met there! And today, I’m off to New York City to shoot a segment in the morning for Health Uncensored! with Dr. Drew. Yes, that’s South Florida > Palm Springs > South Florida > New York City > South Florida in six days. Saturday, I’m...

I saw this post on LinkedIn and said, I had to share this with the people in my Media Mentoring Program, so I did. Then I thought, let me send this out to my email list. So here it is… Is that not crazy valuable?! For tips on coming up with great subject lines, scroll to the bottom! Secret Success Method Used by Oprah & Einstein My good friend Chelsea Krost has created something so unique and special, I had to share it with you. It’s called The Mind. Brand. Biz Power Pack. It's not your...