Aldi Screwed Up on Social Media. Thank God.


Sometimes the post nobody approved is the one everybody loves. Aldi made the kind of mistake every social media manager has nightmares about. Someone on the social team was apparently VERY excited about two recent book cover and title announcements and posted about them from the Aldi account instead of their personal account. Which might be the most social media manager thing to ever happen. They caught it and deleted the posts. But this is the internet, so of course people had already seen...