Film it now. Pretend it was strategic later.


I have a content graveyard. You probably do too. It’s full of random photos and videos that felt way too boring to post at the time. Me working. Me reading. Me editing. Me setting something up. Me sitting at my laptop doing the exact same thing I do 365 times a year. Thrilling stuff. Except one of those boring little moments recently turned into one of my most engaging Instagram posts. You do not always need to create content. Sometimes you just need to capture it. Take the picture. Shoot the...