Authors, small business owners, experts trying to get publicity… Come here. We need to have a little chat. If someone emails you and says: “We’d LOVE to interview you!” and then, three emails later, casually drops: “There is a $225 production fee.” No. Absolutely not. Legitimate earned media does not invite you to be interviewed and then send you a bill for the privilege. I know this because I spent years working as a TV reporter and anchor, and now I run a PR agency where I pitch...