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Not too long ago, I told you I started a YouTube channel. This week, I decided to build a system to repurpose each YouTube video into a bunch of other things. So far, I’ve taken the long-form YouTube videos and turned them into shorter vertical videos for:
That’s where I’ve started, but the plan is bigger. Eventually, every YouTube video will also become a newsletter for Substack, because that’s where all my readers are hanging out. So if you want to join them, click here. I also want to pull the audio and upload it to Shelf Made Stories, which is the podcast I stopped doing almost a year ago. It was all about people making money off books without making money as authors, which I still think is such a fun niche. And then, because my actual blog at ChristinaAllDay.com has been sitting there like, “Remember me?” I want to turn the podcast episode into a blog post, too. So the plan for one YouTube video is:
Now I just need to create the system. (Tiny detail.) In other news, I have decided to respond to every email I get this summer... and by “every email,” I mostly mean the automated sales emails that land in my inbox every day. Why? I don’t know. I'm full of dumbass ideas, apparently. I’m posting the fun ones on LinkedIn, complete with screenshots, because some of these emails deserve a public viewing. Follow along there if you enjoy inbox chaos, awkward sales strategies, and me asking people very simple follow-up questions they apparently cannot answer. This summer, we are repurposing content and replying to nonsense. What a time to be alive. Christina |
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I love a checklist. Like, deeply. If there is a box next to a task, I want to check it. I don’t care if I wrote down “pop open a Coke” after I already drank the damn Coke. That box is getting checked. So, I decided I needed some structure. But not a rigid, corporate-looking schedule that makes me want to throw my laptop into a lake. I'm not that girl anymore. More like a realistic weekly plan that helps me stay focused on the things I care about right now. So I opened ChatGPT and basically...
Hi there, I once talked to a real estate agent who had been “meaning to pitch herself” for almost a year. You know the kind of “meaning to” I’m talking about. She had a great story, expertise, strong point of view, and a very specific seasonal angle that would have been perfect for local TV, podcasts, and online articles. But she kept waiting. Which is how we all end up standing in the kitchen six months later, eating shredded cheese straight from the bag and wondering why nothing has...
Reader, One of the biggest lies business owners believe about publicity is this: “I need to know someone.” And because they do not personally know anyone in the media, they assume the door is closed... or guarded by a tiny publicist goblin with a clipboard. But that is not how this works. You do not need to “know someone” to get media coverage. Yes, you need to know who to contact and what to say once you find them. It's not the same. I once worked with a business owner who was convinced...