Tell a story only you can tell. The strongest content is specific enough that no one else could copy and paste it into their own feed. Don’t just say you learned an important business lesson. Tell us where you were, what happened, what you said, what went wrong, and the tiny detail you still remember. It’s the same advice I give people when they’re pitching the media: the broader the idea, the easier it is to ignore. The specific details are what make people stop, care, and remember. Now I...