AI just brought earned media back from the dead. I hope someone sent it a fruit basket. LLMs rely heavily on third-party sources when answering buyers’ questions. And unpaid voices now carry five times more weight than paid ones when it comes to building brand trust. While everyone is busy publishing more and more content on their own channels, the smartest brands are building credibility everywhere else. 𝗔𝗜 𝗧𝗿𝘂𝘀𝘁𝘀 𝗧𝗵𝗶𝗿𝗱-𝗣𝗮𝗿𝘁𝘆 𝗦𝗼𝘂𝗿𝗰𝗲𝘀 → Trade publications→ Podcasts→ Reddit conversations→...