The Niche I Never Thought I’d Bring to LinkedIn


I listened to Brandon Smithrick interview Dan Roth, LinkedIn’s editor-in-chief, in this video, and now I’m reconsidering my entire LinkedIn existence. Cool. Love that for me. Dan said that if he were starting in content today, he’d find a niche he was passionate about and put in the work there. Wasn't I already doing that, tho? No, Christina. Marketing, media, and content is not a specific niche. If we’re talking about things I could happily obsess over for the rest of my life... Obvi, it’s...