If an awards application ends with “add to cart,” it is not quite the same thing as simply being selected for an award. I got an email from a popular media brand you would definitely know, Inc., saying my company might be a strong candidate for one of its business awards. Nice! The email talked about recognition, credibility, and all the reasons applying could be good for my business. Funny how it skipped the part where I would eventually need to pull out my credit card. So before I filled...