Yesterday, I told you that you do not need to be “big enough” to get media coverage. Today, I want to tell you something that may make you feel even better: Sometimes, you do not even need to pitch. I know. As someone who teaches people how to pitch the media, that sounds like I just walked into my own sales email and kicked over the furniture. But hang with me. A couple of weeks ago, I was featured in Florida Weekly for my Little Free Library. If you're new here, I post about books on the...