Yesterday, I told you that you do not need to be “big enough” to get media coverage.

Today, I want to tell you something that may make you feel even better:

Sometimes, you do not even need to pitch.

I know. As someone who teaches people how to pitch the media, that sounds like I just walked into my own sales email and kicked over the furniture.

But hang with me.

A couple of weeks ago, I was featured in Florida Weekly for my Little Free Library.

If you're new here, I post about books on the internet. A lot.

I post about my Little Free Library, tag people and places when it makes sense, and use keywords that make it very obvious what I am talking about.

Books. Reading. Little Free Library. South Florida. Book lovers.

And because I kept showing up around the same topic, people started associating me with it.

That is how media attention starts.

Sometimes it starts with a reporter, editor, producer, or writer searching for a story and realizing:

“Oh, this person is already talking about the thing I need.”

That is exactly how I landed an article in Business Insider about the vending machine my son and I operate too.

That came from a social media post on a different platform.

This is what most business owners miss.

They think social media is only for selling, getting likes, and making reels where you point at floating words like a haunted flight attendant.

But your social media can also make you discoverable, show the media what you care about, give them proof that you have something to say, and turn your everyday expertise, projects, opinions, behind-the-scenes moments, and weird little stories into something someone else wants to feature.

That does not mean you need to post all day or become an influencer.

It means you need to be intentional because the right post can become a podcast interview, a local newspaper feature, a magazine mention, a TV segment, or an online article.

A bigger opportunity you did not even know was looking for you.

That is part of what I teach inside Pitch Publicity Profit.​

Yes, you’ll learn how to pitch, but you’ll also learn how to think like the media so your content, your angles, and your story ideas make people pay attention.

Sometimes, it is about leaving the right breadcrumbs so attention can find you.

And for the next few days, you can get the whole bootcamp for HALFOFF during my 🔥 Half-Off Heatwave 🔥

The bootcamp is normally $37, which is already kind of ridiculous.

But with the code HALFOFF, you can grab it for just $18.50.

And yes, the bonuses are included too:

Bonus 1: Interviews with successful freelance writers who interview business owners and experts every day
​Bonus 2: The Personal Branding Workbook
​Bonus 3: The “Fill in the Blanks” Pitch Template
​Bonus 4: The Exact Pitch that booked a live 5-minute TV segment in a top 30 market
​Bonus 5: The SOS Formula to help you find media opportunities without wasting your life online

🔗 GET PITCH PUBLICITY PROFIT HERE 🔗

Use code HALFOFF at checkout.

Christina

P.S. Remember, your social media may already have the beginning of a media-worthy story sitting there. You just need to know how to spot it, shape it, and make it useful to someone other than your mom and three loyal internet friends.