So, my kids are obsessed with Sean Does Magic. Me? I didn’t know who he was. (Sorry, Sean.)

Turns out… the guy’s pulling 8 billion views and collaborating with celebs because he cracked the code on short-form video.

And lucky for me (and now you), he shared his strategy at Creator Hub, where I was in attendance last weekend (thanks to winning a free ticket)!

What I Learned from “Sean Does Magic” (and Why My Kids Think I’m Cool Now)

Here are the four takeaways I scribbled down:

1. Hook ‘em fast

You’ve got about two seconds to prove you’re worth sticking around for. That means something visual and auditory right off the bat. Think of it like fishing… but with attention spans.

For example, I’ve recently started adding captions to all my short-form videos I post (when I remember to).

2. Give them a reason to care

Why should anyone watch your video? One thing to always ask before creating the content should be: “What is in it for them?”

3. Keep the pace

Momentum is everything. No dragging, no filler. Keep it snappy.

4. Deliver the reward

People watch because they expect something. Did they actually get it? If not, you just trained them to scroll right past you next time.

Sean even gave examples of creators stitching viral content to instantly tap into something people already care about.

(I didn’t know what stitching meant. This means starting with a viral video we’ve already seen, then jumping into your relevant content.)

Couples filming in the car? Apparently, the internet can’t get enough of it right now.

Now, these four points aren’t anything new we haven’t heard before. But, they’re a good reminder for any of us creating short-form video online.

A Times Square Takeover?

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Pitch, Publicity, Profit

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