Hi again. A few years ago, I talked to a business owner who wanted media coverage so badly. She had a great organizing business, knew her stuff, had happy clients, and could talk about her industry all day long without taking a breath. But when I asked her if she had ever pitched herself to the media, she immediately said: “Why would they care about me?” Oof. The tiny sentence that keeps so many brilliant business owners hidden. She thought she wasn’t "big enough" yet. Not enough followers,...