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Published about 2 hours ago • 5 min read
Your PR agency just landed you a mention in a major publication. Amazing! Champagne for everyone 🥂 But here's a fun little question: When someone asks ChatGPT to recommend a company like yours, does your brand even make the list? Or is AI out here recommending your competitors while you're celebrating 7 million potential media impressions? For years, PR agencies have measured success through media placements, impressions, and those lovely spreadsheets full of links nobody opens. And look,...
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