Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
a secret project (4 years in the making)
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It’s been a while since I shared some media opportunities with you. Here’s a tip on responding: Give the journalist everything they need in the emails. Make the subject line the keywords in the pitch. Offer as much advice as you can based on the little information you have below. Then, share a 2-3 sentence bio on why you’re the perfect person to site with a link to your website as well as your contact information. Good luck! Aly Walansky is looking for three sources for these articles: For Yahoo, budget sofas for small spaces and compact air conditioner deals for small spaces. (interior designer?) For Forbes, unique chicken wings and burger presentations. (restaurateur? foodie?) Pitch her at alywalansky@gmail.com. Ellie McDonald is writing a couple of articles for The Times and needs students in wellbeing societies and gardeners on experiences with plant theft concerns. Email her at ellie.mcdonald@the-times.co.uk. Also for The Times, Rohan Banerjee is looking for experts on competitive eating. Email him at chsrohan@gmail.com. (another one for the foodies!) Kez Reynolds is writing for Ideal Home and needs help with her stories about mosquito control experts for bird baths and wetting agents for grass care pros/cons. (calling all gardeners!) If this is your jam, reach out to her at kezia.reynolds@futurenet.com. Mark your calendar.Alex Hormozi — $100M Offers, Acquisition.com, more business biceps than a Wall Street gym — is dropping his new book $100M Money Models He’s throwing quite the full-blown business breakthrough party, too. Here’s what’s going down: • He’s giving away a secret project (4 years in the making) • It’s free, but only if you show up live • He’s revealing the exact Money Models that get customers to spend more, faster, again and again You really want FOMO right now? (No. The answer is no.) 📍 August 16, 2025 Future you will high-five you for it. |
Become a Media Maven
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
Wow. It’s been a minute, huh? That’s because I took my first real vacation without a laptop to Italy, France, and Spain. It was amazing! But now, we’re back at it, friend. Work shouldn’t feel hard. And yet, so many of us are set up to fail. Not because we suck... but because our environment does. A couple of years ago, I was reporting for a nonprofit in Palm Beach. Every month, I had to send a newsletter, but it needed the CEO's approval first. She never approved it on time. I was also...
"We want PR to drive sales." Big red flag. Massive misunderstanding. Here’s the thing… PR ≠ Marketing ≠ Branding. They work together, but they’re not the same. Let’s break it down (like you're five): PR builds belief. It earns trust. Shapes perception. Boosts credibility. Not clicks. Not conversions. Credibility. Marketing moves money. It’s campaign-driven. Action-focused. Think: sales, leads, sign-ups. Branding builds the backbone. It's your vibe, voice, values, and visuals. Without it, PR...
Ever pretended to be “live” outside a courthouse that’s been closed since lunch? Or a crime scene that's been inactive for days? Welcome to local news, where the "LIVE" banner matters more than the actual news.Here’s one of my favorite (read: infuriating) stories from my time as a reporter...I told my executive producer, a full week in advance, that I needed to leave at 5:15 PM on a specific day.Not for a mani-pedi. Not for a hot date.To pick up my daughter from daycare by 6:00. Basic...