Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
"We want PR to drive sales."
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"We want PR to drive sales." Big red flag. Massive misunderstanding. Here’s the thing… PR ≠ Marketing ≠ Branding. They work together, but they’re not the same. Let’s break it down (like you're five):
It earns trust. Shapes perception. Boosts credibility. Not clicks. Not conversions. Credibility.
It’s campaign-driven. Action-focused. Think: sales, leads, sign-ups.
It's your vibe, voice, values, and visuals. Without it, PR has no story, and marketing has no message. Trying to use PR to drive sales is like using a spoon to cut steak. Wrong tool. Right intention. And when people confuse the three? They waste money. Burn out teams. See no results. But when you align them? Magic. Momentum. Long-term impact. So next time someone says, “Let’s use PR to get more sales…” Pause. Educate. And point them here. You’ll save yourself a lot of headaches. Christina |
Become a Media Maven
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
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