Holy smokes, it’s a busy week… but I didn’t want to leave you hanging this Thursday morning. Just after midnight, I got back from Palm Springs where I spoke at ALT Summit with a bunch of ah-mazing women entrepreneurs and creators. Hello to all the new friends I met there! And today, I’m off to New York City to shoot a segment in the morning for Health Uncensored! with Dr. Drew. Yes, that’s South Florida > Palm Springs > South Florida > New York City > South Florida in six days. Saturday, I’m taking a nap! After you earn media coverage... I’m going to keep this one short and sweet, but give you something SUPER valuable. How do I know? It’s something I’ve seen so many people ask for time and time again. “What do I do after I appear on a podcast?” I used to just send people to a podcast episode where I talked about this, but last week in The Lab, a fellow member said, “This is gold! You should turn this into something.” So, instead of sharing the podcast episode, here it is in PDF form. Click here to download 35 Things to Do After You Earn Media Coverage and treat it as a checklist. No, you don’t need to do all 35, but there are some good ones in here that will make your podcast guest appearance, TV segment, article mention, speaking opportunity, etc. last a helluva lot longer. Okay, now I’m off to pop a Xanax and get on another plane. (I have a fear of flying. And heights… so that made taking the tram to the top of a mountain in Palm Springs a tad stressful.)
When you're ready, here's how I can help... 1️⃣ Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. This masterclass is FREE! 2️⃣ In three hours, learn how to pitch the media to earn publicity and turn it into profit. Click here to join our bootcamp now. 3️⃣ Are you ready to bring PR in-house? In my Media Mentoring Program, you or a VA can learn how to become a publicist with the skills of a big PR agency. 4️⃣ Want to build a 6-month strategy using our proprietary YES Method? Click here and let’s make it happen! 5️⃣ Want our team of journalists to take all of this off your plate? Click here to set up a call with the Media Maven team about our done-for-you PR services. |
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Wow. It’s been a minute, huh? That’s because I took my first real vacation without a laptop to Italy, France, and Spain. It was amazing! But now, we’re back at it, friend. Work shouldn’t feel hard. And yet, so many of us are set up to fail. Not because we suck... but because our environment does. A couple of years ago, I was reporting for a nonprofit in Palm Beach. Every month, I had to send a newsletter, but it needed the CEO's approval first. She never approved it on time. I was also...
"We want PR to drive sales." Big red flag. Massive misunderstanding. Here’s the thing… PR ≠ Marketing ≠ Branding. They work together, but they’re not the same. Let’s break it down (like you're five): PR builds belief. It earns trust. Shapes perception. Boosts credibility. Not clicks. Not conversions. Credibility. Marketing moves money. It’s campaign-driven. Action-focused. Think: sales, leads, sign-ups. Branding builds the backbone. It's your vibe, voice, values, and visuals. Without it, PR...
Ever pretended to be “live” outside a courthouse that’s been closed since lunch? Or a crime scene that's been inactive for days? Welcome to local news, where the "LIVE" banner matters more than the actual news.Here’s one of my favorite (read: infuriating) stories from my time as a reporter...I told my executive producer, a full week in advance, that I needed to leave at 5:15 PM on a specific day.Not for a mani-pedi. Not for a hot date.To pick up my daughter from daycare by 6:00. Basic...