Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
After you earn media coverage (FREEBIE FOR YOU!)
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Holy smokes, it’s a busy week… but I didn’t want to leave you hanging this Thursday morning. Just after midnight, I got back from Palm Springs where I spoke at ALT Summit with a bunch of ah-mazing women entrepreneurs and creators. Hello to all the new friends I met there! And today, I’m off to New York City to shoot a segment in the morning for Health Uncensored! with Dr. Drew. Yes, that’s South Florida > Palm Springs > South Florida > New York City > South Florida in six days. Saturday, I’m taking a nap! After you earn media coverage... I’m going to keep this one short and sweet, but give you something SUPER valuable. How do I know? It’s something I’ve seen so many people ask for time and time again. “What do I do after I appear on a podcast?” I used to just send people to a podcast episode where I talked about this, but last week in The Lab, a fellow member said, “This is gold! You should turn this into something.” So, instead of sharing the podcast episode, here it is in PDF form. Click here to download 35 Things to Do After You Earn Media Coverage and treat it as a checklist. No, you don’t need to do all 35, but there are some good ones in here that will make your podcast guest appearance, TV segment, article mention, speaking opportunity, etc. last a helluva lot longer. Okay, now I’m off to pop a Xanax and get on another plane. (I have a fear of flying. And heights… so that made taking the tram to the top of a mountain in Palm Springs a tad stressful.)
When you're ready, here's how I can help... 1️⃣ Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. This masterclass is FREE! 2️⃣ In three hours, learn how to pitch the media to earn publicity and turn it into profit. Click here to join our bootcamp now. 3️⃣ Are you ready to bring PR in-house? In my Media Mentoring Program, you or a VA can learn how to become a publicist with the skills of a big PR agency. 4️⃣ Want to build a 6-month strategy using our proprietary YES Method? Click here and let’s make it happen! 5️⃣ Want our team of journalists to take all of this off your plate? Click here to set up a call with the Media Maven team about our done-for-you PR services. |
Become a Media Maven
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
Pitches and press releases are not the same thing. Not even close. One is like a DM. The other is a company memo. A pitch is the “why.”Why someone should care.Why they should cover your book.Why your story matters right now. A press release is the “what.”What happened.What the book is.What your company did on Tuesday at 3:27pm. Think of it like this: Pitch = Dating Profile Bio It’s charming, short, and gives people a reason to swipe right (aka cover your story). Press Release = LinkedIn...
Here’s the thing about pitching the media… they usually don’t respond. At all. I’ll spend time putting together what I think is a killer pitch, hit send, and then… tumbleweeds. My inbox is just sitting there like, “Nice try.” And on the rare occasion you do get a response? It’s often, “Sure, we’ll cover this for $$$.” Basically, an ad. But without any of the real details you’d expect if you were actually buying advertising… no demographics, no reach, none of the things a legit ad salesperson...
Everyone’s chasing “likeable.” And that’s exactly why they’re forgettable. At Creator Hub, I listened to two women who’ve sold $25 million in online courses, and they said something most people are too scared to admit: Being liked isn’t the goal. Being remembered is. And what sticks with people? A strong reaction. Not fake. Not mean. Just authentic enough to spark emotion. Love or hate… either works. The only thing that doesn’t spread is indifference. How's this for polarizing?! So where do...