When I first started writing blog posts, I poured hours into crafting long, detailed articles. I thought the more content, the better.

But here’s the thing—it didn’t matter how much I wrote if people couldn’t find it.

That’s when I realized: content alone isn’t enough. SEO plays a huge role in making sure your posts actually get seen.

I was missing a key element. Keyword research.

Once I started using keywords strategically, I saw a huge shift in traffic and engagement. If you’re putting out great content but no one’s reading it, SEO is likely the missing piece.

Here are some common struggles I see when it comes to writing blog posts:

- Not knowing where to start

- Writing for the sake of it because it’s what you “should” do

- No one is finding or reading your posts

- You’re not consistent

And this is where SEO comes into play.

1. Do keyword research before you start.

Make sure you're targeting the phrases your audience is searching for. Then, make sure that those phrases are low competition, meaning 100 of the most popular websites in the world don’t already rank for those phrases. This helps your post get discovered.

2. Write for humans, but optimize for search engines.

Don’t just stuff keywords in—make your content valuable. Google rewards useful, readable content. To do this, I always default to writing the way I talk. Casual.

3. Focus on structure.

Break up your content with subheadings, bullet points, and short paragraphs. It’s easier for readers and helps search engines understand your post. Make sure it passes your own “If I glance at this, am I overwhelmed or does it look like a quick read?” test.

4. Add internal links.

Link to other posts or pages on your site to keep readers engaged and improve SEO. This is also a great opportunity to dig into that content that may be lost on your website. Maybe it’s time for an audit?

5. Optimize the title and meta description.

These are the first things searchers see—make sure they’re clear and compelling. You also want to ensure your keyword phrase is in there too!

Here’s the takeaway: SEO is necessary. You can write the best blog post in the world, but without proper optimization, it might never reach the audience it deserves.

So, next time you sit down to write, remember: combine quality content with smart SEO and you’ll see the difference.

Need help with SEO or content strategy? Check out this tool I love called RankIQ.

​RankIQ was created by my mentor, Brandon Gaille. It’s perfect for keyword research because it considers your ability to rank for a phrase based on searches, traffic, competition, domain authority, and more.

A place I need to get better? Monitoring my analytics and whatnot. I post and move on to the next.

*adding this to my list of things to do to practice what I preach* #audit

Newsletter I’m Loving Right Now

If you’re tired of the same recycled advice on LinkedIn, you need to check out Drunk Business Advice by my friend, Kristin.

She’s not about sugarcoating or jumping on the "thought leader" bandwagon. Instead, she shares real, unfiltered stories and insights that cut through the noise. It’s refreshing, honest, and actually useful.

Plus, she will literally have you laughing out loud. She is the funniest and cleverest (is that a word?) writer.

Get Drunk Business Advice by clicking here.​

Trust me, it’s worth it.

Books I’m Reading Right Now

After having nightmares when I wrapped up Reese’s Book Club pick, Society of Lies, I needed something a little lighter.

My friend Lisa suggested Bitter is the New Black–a light, hilarious story. So, I’m enjoying that before diving into my next fiction book.

As far as nonfiction goes, I’ve just started Lost and Founder by Rand Fishkin.

If we’re not connected on Goodreads yet, meet me here.​

What I’m Watching Right Now

My husband and I just finished up Bad Monkey on Apple+. You can’t go wrong with Vince Vaughn. That large man is too funny.

Then, an oldie but a goodie we were late to the party on–The Newsroom. We watched all three seasons on Max. This is the closest TV portrayal of the inner workings of a newsroom and TV news. Tons of real-life scenarios play out in this series.

This week, we started Nobody Wants This. The rumors are true. It’s so good… and way funnier than anticipated!

The Eras Tour

No, I didn’t need to go for a third time, but how else was my son, a die-hard Swiftie, supposed to get there?!

​Click here to see our adventure.​

To see how I snagged great seats at a massive discount right before the show started, watch my The Eras Tour highlight reel. (You’ll need to make your way past all the Madrid content to get to this weekend in Miami.)

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