Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
my voice was too high to sound “credible”
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Yesterday morning, I was on a call with one of my masterminds and someone asked a question about SEO. I jumped at the chance to recommend RankIQ as a tool I used for SEO keyword research. I’ve talked about why I love it before, but I have to give you a real-life example of how a blog post turned me into a customer the same day. My son and I are starting a vending machine business. I just bought my first one… but it’s in Ohio and I’m in Florida. So, I searched something like “how to ship a vending machine from Ohio to Florida” and stumbled across a blog post with a call to action form to get a quote. Fast forward a day—the contract was signed and nearly $1,000 was paid. All because of a blog post I found on the internet. I don’t know sh*t about technical SEO, but writing for SEO—I freaking love it! If you want to do this for your site, don’t sleep on RankIQ. Have we met yet?If you’re new here, and we haven’t met yet, I just re-introduced myself on LinkedIn. Click here to read it. Speaking of LinkedIn, I also posted a story about when I had my eye on the anchor desk when I worked as a reporter in Fort Myers. On my weekends off, I’d come into the station to practice anchoring and get feedback from my assistant news director. I never anchored there because, according to him, my voice was too high to sound “credible”. Looking back, I realize how sexist that was—telling a woman she needed to sound more like a man to be “believable.” But, I digress. Click here to read the rest and find out how I ended up at an anchor desk. Hanging out with Reese WitherspoonTomorrow, I’m headed to Hollywood to hang out with one of my favorite people, Reese! I snagged a ticket to Shine Away. After checking out the speakers, I spotted the author of a book on my TBR pile, First Lie Wins. Read it. Loved it. After a weekend with crazy successful women, I’m off to try my luck at getting called to “Come on Down” at The Price is Right (for the third time). My online coursesI don’t talk about my two online courses much. I haven’t launched either in at least a year… but I’m paying $1,500 a year to host them on Teachable. Not smart, right?! Well, I recently canceled that subscription and am moving everything over to Teachery for, get this… $500 total. Forever. If you have online courses, click here to make the move (and probably save a bunch of money like I am). How I Can Help1️⃣ Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. This masterclass is FREE! 2️⃣ In three hours, learn how to pitch the media to earn publicity and turn it into profit. Click here to join our bootcamp now. 3️⃣ Are you ready to bring PR in-house? In my Media Mentoring Program, you or a VA can learn how to become a publicist with the skills of a big PR agency. |
Become a Media Maven
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
When I first started writing blog posts, I poured hours into crafting long, detailed articles. I thought the more content, the better. But here’s the thing—it didn’t matter how much I wrote if people couldn’t find it. That’s when I realized: content alone isn’t enough. SEO plays a huge role in making sure your posts actually get seen. I was missing a key element. Keyword research. Once I started using keywords strategically, I saw a huge shift in traffic and engagement. If you’re putting out...
One of the trickiest parts of public relations is proving ROI. It’s not always easy to show a direct line between media coverage and sales, even though we know that brand exposure leads to business growth. When a friend recommends a book to me, I buy it. But the author and publisher don’t know that I bought it based on that word-of-mouth recommendation. Media coverage is kinda like that. Measure it... or at least try to But here’s the good news: Digital PR makes it way easier to showcase the...
I’m back from Lisbon, Portugal where I got to see the sights and hang out with my new friends at Storyblok. Click here to go on a tour through the streets with me! I also visited the oldest bookshop in the world. How cool is that?! My Satellite Media Tour Another kind of tour I went on this week was a satellite media tour for Discover the Palm Beaches. An SMT is a way for experts, celebrities, or company spokespeople to give interviews to multiple TV and radio stations without leaving one...