Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
I’m sharing the exact advice I gave a teenage founder
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A teenage founder was introduced to me by Kristin Kenzy from Drunk Business Advice after building a new product called CoDuck. He described it as a tool for building enterprise-scale websites with advanced capabilities and the simplicity and ease of use people love. In his view, most current products make you choose between power and usability, and CoDuck is his attempt to close that gap. In the email intro, Kristin asked: How can he get attention for a tool like this? My answer was simple enough that I’m just going to share it here for all of you, because a lot of founders need to know this. I wanted to share this because I know a lot of you are building, launching, or sitting on ideas that deserve more attention. The next step is getting better at showing people why it matters. How can people do business with you if they don't know about you? Christina |
Become a Media Maven
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
Bookstagram might look like chaos from the outside. And to be fair, sometimes it is. People are yelling about fictional men, spiraling over plot twists, and forming full-blown friendships in the comments. But there’s a reason it works so well, and honestly, brands should be paying attention. As someone who spends a lot of time on Bookstagram, I can tell you this: People don’t show up just for book recommendations. They show up because the content makes them feel something, gives them...
When people talk about “optimizing for AI,” they make it sound way more mysterious than it needs to be. A lot of what helps AI understand your business is the same stuff that helps actual humans understand your business. Clear messaging. Updated information. Specific language. Easy-to-find answers. I talked about this on a Storyblok webinar yesterday with three other marketers, and one thing kept coming up: AI cannot confidently describe, recommend, or surface your brand if your website is...
Airbnb is doing that thing where a brand makes one move, and the entire internet goes, “Wait… that’s actually genius.” Because they listed the Heated Rivalry cottage. And suddenly the book world, the TV world, the hockey world, and the “I don’t even read romance, but I’m invested” world are all standing in the same circle chanting: GET ME. TO. THE. COTTAGE. Airbnb turned a cultural moment into a real-life experience. When you do that, you don’t need a huge campaign because the fans become the...