Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
I’m sharing the exact advice I gave a teenage founder
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A teenage founder was introduced to me by Kristin Kenzy from Drunk Business Advice after building a new product called CoDuck. He described it as a tool for building enterprise-scale websites with advanced capabilities and the simplicity and ease of use people love. In his view, most current products make you choose between power and usability, and CoDuck is his attempt to close that gap. In the email intro, Kristin asked: How can he get attention for a tool like this? My answer was simple enough that I’m just going to share it here for all of you, because a lot of founders need to know this. I wanted to share this because I know a lot of you are building, launching, or sitting on ideas that deserve more attention. The next step is getting better at showing people why it matters. How can people do business with you if they don't know about you? Christina |
Become a Media Maven
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
I’m off to Ohio this weekend to be in my sister’s wedding. Technically, I’m the matron of honor, but I reject that title on principle. “Matron” sounds old, and no one wants to be anybody’s maid. So I’m calling myself the best woman. Equal rights, etc. Also, I’m the minister. Which means it took me about two minutes and $35 to become legally qualified to marry them, so please wish me luck. Feels like a system with a little too much trust in me, but here we are. In other news, I was having a...
If you were anywhere near Bookstagram this week, you probably saw the drama. A major Bookstagrammer posted that some of the books she used to love are no longer books she supports because of her “biblical convictions.” Just one slide from what I'm calling religious psychosis And listen, people can change their minds. People can evolve and decide something is not for them anymore. But that is not why people got upset. What made everyone collectively go, girl... what? was the way it felt like...
A year and a half ago, I bought a vending machine off Facebook Marketplace and dropped it into our local community center because, apparently, I like turning random ideas into family businesses. At first, Landon was ALL in. Every week, he was ready to check inventory, restock snacks, and count the money. (Very CEO energy for a fourth grader.) Now? The novelty has worn off just a little. He is significantly less thrilled about weekly vending machine maintenance, which honestly feels like a...