Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
I’m sharing the exact advice I gave a teenage founder
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A teenage founder was introduced to me by Kristin Kenzy from Drunk Business Advice after building a new product called CoDuck. He described it as a tool for building enterprise-scale websites with advanced capabilities and the simplicity and ease of use people love. In his view, most current products make you choose between power and usability, and CoDuck is his attempt to close that gap. In the email intro, Kristin asked: How can he get attention for a tool like this? My answer was simple enough that I’m just going to share it here for all of you, because a lot of founders need to know this. I wanted to share this because I know a lot of you are building, launching, or sitting on ideas that deserve more attention. The next step is getting better at showing people why it matters. How can people do business with you if they don't know about you? Christina |
Become a Media Maven
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
I love a checklist. Like, deeply. If there is a box next to a task, I want to check it. I don’t care if I wrote down “pop open a Coke” after I already drank the damn Coke. That box is getting checked. So, I decided I needed some structure. But not a rigid, corporate-looking schedule that makes me want to throw my laptop into a lake. I'm not that girl anymore. More like a realistic weekly plan that helps me stay focused on the things I care about right now. So I opened ChatGPT and basically...
Hi there, I once talked to a real estate agent who had been “meaning to pitch herself” for almost a year. You know the kind of “meaning to” I’m talking about. She had a great story, expertise, strong point of view, and a very specific seasonal angle that would have been perfect for local TV, podcasts, and online articles. But she kept waiting. Which is how we all end up standing in the kitchen six months later, eating shredded cheese straight from the bag and wondering why nothing has...
Reader, One of the biggest lies business owners believe about publicity is this: “I need to know someone.” And because they do not personally know anyone in the media, they assume the door is closed... or guarded by a tiny publicist goblin with a clipboard. But that is not how this works. You do not need to “know someone” to get media coverage. Yes, you need to know who to contact and what to say once you find them. It's not the same. I once worked with a business owner who was convinced...