Hey,

The past couple of weeks have been a lot... in the best way.

First stop: Los Angeles, where I attended Shine Away.

If you don’t know about it, it’s Reese Witherspoon’s event for women who love community, conversation, and, of course, books.

Yes, I shared an elevator with Reese.

Yes, she’s just as cute, kind, and glowy as you’d imagine.

And yes, I kept my cool (barely).

Then, I hopped across the pond to Amsterdam for JoyConf with Storyblok, where I spent a few days doing all things media, content, and caffeine.

Between the stroopwafels and canal views, I learned something big about how content is changing... and I want to share it with you.

Is SEO finally dead? (but like, for real this time?!)

Things are shifting fast in the world of content.

AI is changing how people find and trust information.

You know how we used to write content for people typing into Google?

Now, we’re also writing for AI systems that are learning how to answer those questions for them.

That means SEO as we know it is... well, it’s kind of cooked. (And not in the good way my 13-year-old uses the term “cooked”)

If your content isn’t organized, structured, and easy for AI to read, it might as well be invisible.

Organize your sh*t!

Think of your content like your closet.

Over the years, you’ve collected a ton of stuff: blog posts, PDFs, product pages, newsletters, etc., and now it’s overflowing.

The problem?

AI can’t find what it’s looking for in that mess.

It needs labels, structure, and context to know what goes where.

In other words, it needs some AI-friendly organization, so when someone, or something, searches for info, your content shows up faster, cleaner, and smarter.

The good news is that you do not need to create more content.

You need to make the stuff you already have work for you.

So if you’re in marketing, here’s the big mindset shift:

• Treat content like data, not decoration.
• Make it measurable and maintainable, like any other system.
• Write for humans and AI, because both are now your audience.

I will yap about books.

I met another book lover in real life because I was wearing this shirt.

Someone literally stopped me to talk about books.

My people!

If you want to find your people in the wild too, I linked the shirt in my TikTok Shop.

If you want more bookish stuff, you know I overshare on Bookstagram, so follow me here.

Christina

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