If your marketing sounds accurate but forgettable, this might be why.

Most brands focus on explaining their product or service instead of reflecting the actual experience of their customer.

These examples break down what it looks like when messaging clicks.

Boring marketing:

“This is our budgeting app. It tracks your spending.”

Most marketing:

“This is our budgeting app. It helps you see where your money goes so you can save more.”

Marketing I like:

“You check your bank account with one eye closed. You avoid opening your credit card statement. Somehow, you are still keeping it together, which is honestly impressive.

Imagine how different things would feel if you knew exactly where your money was going and didn’t panic every time rent was due.

Our app shows you what’s draining your account, helps you plan ahead, and saves you from that Sunday night financial dread.”

Boring marketing:

“I’m a photographer offering lifestyle and brand sessions.”

Most marketing:

“I’m a photographer who captures natural, high-quality images you can use across your website and social media.”

Marketing I like:

“You need new photos, but the idea of being in front of a camera makes you tense up. You worry you’ll look awkward, stiff, or like someone who clearly does not know what to do with their hands.

You’ve been reusing the same three photos for years because the last shoot felt rushed, uncomfortable, and nothing looked like you.

I help people who hate being photographed feel relaxed, confident, and genuinely themselves. You walk away with images that finally match how capable and professional you actually are, without dreading the process or cringing at the results.”

Boring marketing:

“I share book recommendations online.”

Most marketing:

“I help people find books they’ll actually enjoy based on their tastes.”

Marketing I like:

“You scroll BookTok for twenty minutes, save five recommendations, start one… and abandon it by page 47. Again.

Your TBR keeps growing, your reading slump gets worse, and somehow, the 'everyone is obsessed with this book' leaves you bored.

I help readers find their next great read based on what they love, what they’re tired of, and what mood they’re in right now. No wasted weekends on books you don’t finish. Just stories that pull you in and remind you why you love reading in the first place.”

See the difference?

...and if you liked that bookish one, I'm @ChristinaAllDay on Instagram and Substack.

Forward this to someone whose marketing feels a little stuck, and save this for the next time you rewrite your bio or website.

Christina