Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
I got LOTS of death threats when I did this.
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Weird messages are pretty normal when you’re a TV reporter and anchor. You cover enough crime scenes, city council fights, and breaking news, and eventually someone emails you something unhinged. It comes with the territory. But these were different because they all came at once... and they were all from teenage girls. Back when I was a TV reporter, I got sent to cover Justin Bieber’s arrest in Miami Beach. He was arrested for drag racing. Got a mugshot. It was breaking news. Absolute chaos ensued. I did my live shots, filed the story, clocked out, and went home thinking: Cool, normal day. Then I opened Instagram. My DMs looked like a digital riot. And not the polite kind of “we disagree with your coverage.” See what I mean? Girls, I did not arrest him. I was simply holding a microphone. So if you ever wonder why former reporters feel weirdly calm in PR and comms crises… After you’ve survived the Beliebers, nothing really rattles you. Psst… a little industry tea ☕There’s a rumor floating around that the PR & Comms team at Storyblok might be hiring. And not just one role, but two FUN full-time humans. Before you picture the usual PR chaos, let me clarify what this is not: 🚫 Not the “spray 500 pitches and pray something sticks” kind of PR This team is wired a little differently. It’s the kind of work where you get to say, “Wait… we actually moved the needle today,” instead of “Cool, I sent 83 emails into the void.” So if someone immediately popped into your head while reading this… yeah. Send this to them and have them check this page for the roles in the coming days. That was a lot of BookstagrammingWhy did I just post a five-minute video on Bookstagram? ...on an app where we all pretend anything over 12 seconds is a commitment. And yet… There I was. Tapping my screen, adding chaotic little edits, clicking through covers, all the things. All because I thought, “Oh, I’ll just quickly talk about the 12 books I read in January.” Twelve books later, and suddenly I accidentally directed a short documentary. Somewhere between book six and book nine, I realized two things:
So instead of trimming it down, I leaned in. I made it fun... or at least I tried to (even though Instagram told me because it's longer than three minutes, it's not going to show it to people who don't already follow me. Damn IG!) But now I need to know… Did it actually keep your attention? Or did you bail at minute two? Be honest. I can take it. (Remember, death threats don't bother me, so we're good.) If you’re curious what 12 books + one slightly unhinged reader sounds like in video form… Christina P.S. Oh, one more thing! I had so much fun in Amsterdam last week with my Storyblok family. Click here to see some highlights of me singing and dancing to Taylor Swift in between my emcee duties! (I mean, what do you expect when you play my girl and give me a mic?!) |
Become a Media Maven
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
A teenage founder was introduced to me by Kristin Kenzy from Drunk Business Advice after building a new product called CoDuck. He described it as a tool for building enterprise-scale websites with advanced capabilities and the simplicity and ease of use people love. In his view, most current products make you choose between power and usability, and CoDuck is his attempt to close that gap. In the email intro, Kristin asked: How can he get attention for a tool like this? My answer was simple...
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