If your marketing sounds accurate but forgettable, this might be why. Most brands focus on explaining their product or service instead of reflecting the actual experience of their customer. These examples break down what it looks like when messaging clicks. Boring marketing: “This is our budgeting app. It tracks your spending.” Most marketing: “This is our budgeting app. It helps you see where your money goes so you can save more.” Marketing I like: “You check your bank account with one eye...

Hi friends, I’m at NRF this week with Storyblok, running around taking photos and video for social, plus ducking into sessions so I can write articles and bring back smart takeaways. And wow. I am frustrated 😣 These are some of the highest-level executives in retail and tech. I'm talking massive brands with huge budgets and years of experience. And yet… so many sessions sound like a greatest hits album from 2019. "Meet the customer where they are.""Get your team involved in AI...

Hey hey. I saw this tip on LinkedIn and had to share, because honestly… it’s kinda genius. And you might wanna steal it. If you’re stuck on a problem or decision, upload an entire book into ChatGPT and let the author coach you through it. You basically turn authors (dead or alive) into personal consultants. Here’s how they did it (and how you can too): Want to get healthier?→ Upload Good Energy and ask what Dr. Casey Means would fix about your habits. Need better copy?→ Feed it Olgivy on...