Weird messages are pretty normal when you’re a TV reporter and anchor. You cover enough crime scenes, city council fights, and breaking news, and eventually someone emails you something unhinged. It comes with the territory. But these were different because they all came at once... and they were all from teenage girls. Back when I was a TV reporter, I got sent to cover Justin Bieber’s arrest in Miami Beach. He was arrested for drag racing. Got a mugshot. It was breaking news. Absolute chaos...

If your marketing sounds accurate but forgettable, this might be why. Most brands focus on explaining their product or service instead of reflecting the actual experience of their customer. These examples break down what it looks like when messaging clicks. Boring marketing: “This is our budgeting app. It tracks your spending.” Most marketing: “This is our budgeting app. It helps you see where your money goes so you can save more.” Marketing I like: “You check your bank account with one eye...

Hi friends, I’m at NRF this week with Storyblok, running around taking photos and video for social, plus ducking into sessions so I can write articles and bring back smart takeaways. And wow. I am frustrated 😣 These are some of the highest-level executives in retail and tech. I'm talking massive brands with huge budgets and years of experience. And yet… so many sessions sound like a greatest hits album from 2019. "Meet the customer where they are.""Get your team involved in AI...