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Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
We're still deleting ourselves out of the Black Friday/Cyber Monday email hell, so let's keep today fun and take a trip down memory lane, shall we? Have you ever had one of those career moments that you know will make a great story someday... but in the moment, you’re just trying not to fall over? Yeah. That was me at the Versace Mansion auction. Back when I was a reporter for NBC in Miami, I sometimes worked as a one-man band. That meant shooting, writing, and editing all my own stuff....
Let me take you back to the moment I truly understood the phrase: “You dodged a bullet.” Picture this: Monroe, Louisiana. (No offense, but the city… if you want to call it that, did NOT impress me. But as a TV reporter, this is the kinda place you start.) I’m fresh out of college, bright-eyed, and ready for my very first shot as a TV reporter. I show up expecting a normal interview — some small talk, maybe a writing test, a polite handshake or two. Instead... I get ambushed by what can only...
There are so many Instagram courses out there… and let’s be real, most of them are kinda meh with the same recycled tips and outdated strategies. Most of it stopped working two algorithm updates ago. It’s not the creators' fault. Instagram moves fast. Blink and suddenly everything’s changed. And don’t even get me started on the one-size-fits-all thing. Whether you’re a total newbie or already riding the Reels wave, a course that doesn’t meet you where you’re at is a total waste. So what does...