Pitches and press releases are not the same thing. Not even close.

One is like a DM. The other is a company memo.

A pitch is the “why.”
Why someone should care.
Why they should cover your book.
Why your story matters right now.

A press release is the “what.”
What happened.
What the book is.
What your company did on Tuesday at 3:27pm.

Think of it like this:

• Pitch = Dating Profile Bio
  ​ It’s charming, short, and gives people a reason to swipe right (aka cover your story).
  ​
• Press Release = LinkedIn Update
  ​ It’s buttoned-up, factual, and nobody reads it unless they have to.

Yes, they sometimes go together like espresso and oat milk, but you don’t lead with the oat milk.

That’s weird.

Also:

• Pitch = Personal
  ​ Tailored for one person. Makes them feel special.
  ​
• Press Release = Public
  ​ Sent to a list. Posted online. Approved by legal.

Let’s not mix them up, yeah?

Because if you're trying to pitch like a press release, you're basically showing up to a first date with a PowerPoint.

And nobody wants that.

Here are Some Pitches

I share a handful of real, working pitches that led to news coverage inside my Pitch Publicity Profit Bootcamp, including one that landed a 5-minute TV segment in a top-30 market.

Write your pitch together, make it irresistible, and walk away with everything you need to get booked.

It’s fun. It’s fast. It freaking works.

The Creepy Book Club

I'm going to my first-ever book retreat in a few months.

I talked all about it on my bookish podcast, Shelf Made Stories, with my guests, who are the founders of the book club hosting the event.

If you’re into cozy convos, behind-the-scenes peeks, and lots of bookish chaos, check it out… and make sure you subscribe on Substack for all the bookish fun!

One More Thing...

Also, before we go… today’s 9/11.

I was in art class, senior year of high school, when it happened.

Sending love to anyone feeling the weight of this day.

Some days are for perspective. This is one of them.

Christina