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What I Took Away From a Webinar on Using AI for Writing
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I sat in on a webinar about AI writing tools, and the biggest takeaway was pretty simple... AI isn’t the problem. Bad content is. A few things that really stood out: 1. Specific always beats broad. Vague, fluffy writing won’t surface. Clear, direct answers will. 2. If AI content sounds generic, the prompt is the issue. The more context you give around audience, intent, format, and tone, the better the result. 3. Humans still need to be involved. Always. It’s not great at judgment, nuance, or brand voice. Nothing should go live without human review. 4. Credibility matters more than ever. (Like I remind my dad all the time after he texts me nonsense, anyone can put anything on the internet.) 5. Your brand lives everywhere, not just your website. Presence across platforms matters. 6. Old-school SEO still counts. AI works best when you already know who you’re talking to and why. It can help you move faster... but it can’t replace clarity or human creativity. Use it as a tool, not a crutch. Christina Oh, and Merry Christmas, you filthy animal. |
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Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
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