Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
What I Took Away From a Webinar on Using AI for Writing
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I sat in on a webinar about AI writing tools, and the biggest takeaway was pretty simple... AI isn’t the problem. Bad content is. A few things that really stood out: 1. Specific always beats broad. Vague, fluffy writing won’t surface. Clear, direct answers will. 2. If AI content sounds generic, the prompt is the issue. The more context you give around audience, intent, format, and tone, the better the result. 3. Humans still need to be involved. Always. It’s not great at judgment, nuance, or brand voice. Nothing should go live without human review. 4. Credibility matters more than ever. (Like I remind my dad all the time after he texts me nonsense, anyone can put anything on the internet.) 5. Your brand lives everywhere, not just your website. Presence across platforms matters. 6. Old-school SEO still counts. AI works best when you already know who you’re talking to and why. It can help you move faster... but it can’t replace clarity or human creativity. Use it as a tool, not a crutch. Christina Oh, and Merry Christmas, you filthy animal. |
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Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
Weird messages are pretty normal when you’re a TV reporter and anchor. You cover enough crime scenes, city council fights, and breaking news, and eventually someone emails you something unhinged. It comes with the territory. But these were different because they all came at once... and they were all from teenage girls. Back when I was a TV reporter, I got sent to cover Justin Bieber’s arrest in Miami Beach. He was arrested for drag racing. Got a mugshot. It was breaking news. Absolute chaos...
If your marketing sounds accurate but forgettable, this might be why. Most brands focus on explaining their product or service instead of reflecting the actual experience of their customer. These examples break down what it looks like when messaging clicks. Boring marketing: “This is our budgeting app. It tracks your spending.” Most marketing: “This is our budgeting app. It helps you see where your money goes so you can save more.” Marketing I like: “You check your bank account with one eye...
Hi friends, I’m at NRF this week with Storyblok, running around taking photos and video for social, plus ducking into sessions so I can write articles and bring back smart takeaways. And wow. I am frustrated 😣 These are some of the highest-level executives in retail and tech. I'm talking massive brands with huge budgets and years of experience. And yet… so many sessions sound like a greatest hits album from 2019. "Meet the customer where they are.""Get your team involved in AI...