I’m back from California!
This time, it was NOT for business, but pleasure.
My husband and I spent a few days there for my birthday and tried to “Come on Down”, but we weren't called.
However, we did get seats in the front row, so you will see us on The Price is Right on Monday, February 26th!
While we were in California, the series premiere episode of Health Uncensored! with Dr. Drew aired on Fox Business.
If you missed it, you can catch the replay on Hulu or watch the segments on the website.​
The next episode is Sunday, February 4th at 5:30 ET / 2:30 PT on Fox Business.
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​Sometimes clients will ask, "Why did our competitor get featured in top-tier media, but not us?"
Based on my experience as a journalist and owner of a publicity and content creation agency, here are some reasons why.
1. Your business may be relatively new, with an underdeveloped website, limited social media content, or restricted product availability.
Consider starting with trade and local media to build your reputation.
2. PR is a long-term game.
Big placements often result from consistent efforts and building media relationships over months or years.
Don't give up too soon; smaller wins pave the way for bigger ones.
3. Enhance your online presence, engage with reporters, and share industry expertise on your website, blog, social media, or other platforms to make it easier for media to find you.
There are three more reasons.
​Click here for all six.​
Calling all Solopreneurs & Marketers!
You’re in luck! This FREE 5-day email course will help you:
​Click here to get instant access.​
This email course will give you the foundation you need to quickly build a growing ghostwriting business like Chad here:
1. Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. This masterclass is FREE!​​​​
2. In three hours, I’ll teach you how to pitch the media to earn publicity and turn it into profit. Click here to join my bootcamp now.​​​​
3. Are you ready to bring PR in-house? ​​In my Media Mentoring Program​​​, you or a VA can learn how to become a publicist with the skills of a big PR agency.
4. Want me and my team of journalists to take all of this off your plate? ​​Click here to set up a call with the Media Maven team about our done-for-you PR services.​
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
I saw something on LinkedIn that made me do a double-take… “In 2026, boring PR is going to win.” Not catchy. Not cinematic. Not spicy. Boring. Wins. And honestly? It makes sense. Let’s break it down. Because this isn't just a PR thing. This is a content strategy. What does “boring PR” even mean? Headlines that are just questions people actually ask (think SEO without the fancy tools or what you’d find in an “Answer the Public” query) This is what performs now. Not just for media. Not just for...
Pitches and press releases are not the same thing. Not even close. One is like a DM. The other is a company memo. A pitch is the “why.”Why someone should care.Why they should cover your book.Why your story matters right now. A press release is the “what.”What happened.What the book is.What your company did on Tuesday at 3:27pm. Think of it like this: Pitch = Dating Profile Bio It’s charming, short, and gives people a reason to swipe right (aka cover your story). Press Release = LinkedIn...
Here’s the thing about pitching the media… they usually don’t respond. At all. I’ll spend time putting together what I think is a killer pitch, hit send, and then… tumbleweeds. My inbox is just sitting there like, “Nice try.” And on the rare occasion you do get a response? It’s often, “Sure, we’ll cover this for $$$.” Basically, an ad. But without any of the real details you’d expect if you were actually buying advertising… no demographics, no reach, none of the things a legit ad salesperson...