I’m back from California!
This time, it was NOT for business, but pleasure.
My husband and I spent a few days there for my birthday and tried to “Come on Down”, but we weren't called.
However, we did get seats in the front row, so you will see us on The Price is Right on Monday, February 26th!
While we were in California, the series premiere episode of Health Uncensored! with Dr. Drew aired on Fox Business.
If you missed it, you can catch the replay on Hulu or watch the segments on the website.​
The next episode is Sunday, February 4th at 5:30 ET / 2:30 PT on Fox Business.
​
​Sometimes clients will ask, "Why did our competitor get featured in top-tier media, but not us?"
Based on my experience as a journalist and owner of a publicity and content creation agency, here are some reasons why.
1. Your business may be relatively new, with an underdeveloped website, limited social media content, or restricted product availability.
Consider starting with trade and local media to build your reputation.
2. PR is a long-term game.
Big placements often result from consistent efforts and building media relationships over months or years.
Don't give up too soon; smaller wins pave the way for bigger ones.
3. Enhance your online presence, engage with reporters, and share industry expertise on your website, blog, social media, or other platforms to make it easier for media to find you.
There are three more reasons.
​Click here for all six.​
Calling all Solopreneurs & Marketers!
You’re in luck! This FREE 5-day email course will help you:
​Click here to get instant access.​
This email course will give you the foundation you need to quickly build a growing ghostwriting business like Chad here:
1. Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. This masterclass is FREE!​​​​
2. In three hours, I’ll teach you how to pitch the media to earn publicity and turn it into profit. Click here to join my bootcamp now.​​​​
3. Are you ready to bring PR in-house? ​​In my Media Mentoring Program​​​, you or a VA can learn how to become a publicist with the skills of a big PR agency.
4. Want me and my team of journalists to take all of this off your plate? ​​Click here to set up a call with the Media Maven team about our done-for-you PR services.​
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
Wow. It’s been a minute, huh? That’s because I took my first real vacation without a laptop to Italy, France, and Spain. It was amazing! But now, we’re back at it, friend. Work shouldn’t feel hard. And yet, so many of us are set up to fail. Not because we suck... but because our environment does. A couple of years ago, I was reporting for a nonprofit in Palm Beach. Every month, I had to send a newsletter, but it needed the CEO's approval first. She never approved it on time. I was also...
"We want PR to drive sales." Big red flag. Massive misunderstanding. Here’s the thing… PR ≠Marketing ≠Branding. They work together, but they’re not the same. Let’s break it down (like you're five): PR builds belief. It earns trust. Shapes perception. Boosts credibility. Not clicks. Not conversions. Credibility. Marketing moves money. It’s campaign-driven. Action-focused. Think: sales, leads, sign-ups. Branding builds the backbone. It's your vibe, voice, values, and visuals. Without it, PR...
Ever pretended to be “live” outside a courthouse that’s been closed since lunch? Or a crime scene that's been inactive for days? Welcome to local news, where the "LIVE" banner matters more than the actual news.Here’s one of my favorite (read: infuriating) stories from my time as a reporter...I told my executive producer, a full week in advance, that I needed to leave at 5:15 PM on a specific day.Not for a mani-pedi. Not for a hot date.To pick up my daughter from daycare by 6:00. Basic...