Kris Jenner works fast, but Quinn works faster. So does Duolingo.

If you’ve been anywhere near the internet lately, you’ve probably seen the obsession with Off Campus.

The show became a top 3 Prime Video and Amazon MGM Studios debut in under two weeks.

People are spiraling. (Me.) They’re refreshing feeds. (Me, again.) They’re dissecting outfits, scenes, chemistry, comments, and every tiny crumb of content like they are FBI agents with unlimited screen time. (Shit, me... again.)

And while some brands are still trying to schedule a meeting to “discuss how we might participate in this cultural moment,” Quinn and Duolingo are already on set, in costume, hitting record.

The brands that win on social are not always the ones with the biggest strategy deck. They are the ones paying attention to what their audience is talking about right now.

​Quinn saw the internet’s love of Allie and Dean and turned it into a product. Genius. (Even the captions are perfection.)

Their posts feed directly into the Off Campus, and the first few videos are always just enough of a tease that only the true fans catch it.

Which means the comments turn into a detective board with people tagging friends, asking questions, guessing what is happening, and losing their minds in the most valuable marketing way possible.

Quinn has done this before.

They did it with the two Heated Rivalry leads, and they snatched up Snake Wrangler Rob the second he left the Traitors castle grounds.

They understand fandom.

​Duolingo gets this, too.

They looked at the Off Campus obsession and said, “Your move.” Literally.

They saw a scene fans were already spiraling over, grabbed the two characters in their instantly recognizable outfits, and turned it into content while the internet is still very much in its Off Campus era.

That is why Duolingo consistently wins on social.

Again, they are not waiting a month to see if the moment has staying power or asking twelve people to approve whether their owl can make a sexy joke about chess.

You can have the funniest idea in the world, but if it goes live three weeks after everyone has stopped talking about the thing, no one cares.

When fans feel like your brand is in on the joke, they do the marketing for you. So here is the lesson:

✅ Be faster.

✅ Be more specific.

✅ Pay attention to what your audience is already obsessed with.

✅ And when a cultural moment lines up with your brand, do not bury it in approvals or overthinking until the moment is gone.

Because I love a list

My friend Lisa created the Female Founders Journal for women who are starting, scaling, or selling their businesses and want to feel more confident along the way, without all the imposter syndrome nonsense.

Anyway, she put together a Top 100 Female Founder Resource List, and I wanted to share it with you.

It’s available exclusively to her community and includes some of the best books, communities, events, podcasts, and more for women entrepreneurs.

Everyone is obsessed with this book, except me

Yesteryear was not it for me. But apparently it was for everyone else.

Once again, a popular book I didn't like.

​Click here to see why.​

That's all I got this week.

See ya later!

Christina