Last week I told you about my trip to Burbank, California to shoot the first two episodes of Health Uncensored with Dr. Drew.

The guests weren’t just amazing on camera with their unique expertise, but they could not have been nicer.

Plus, it was nice to see the guests I worked with in the field again.

Be sure to watch the series premiere on Sunday, January 28th at 5:30 pm.

The YES Method

Do I relish the idea of bugging journalists for interviews or coverage?

Nope, no thanks!

That whole sales-y approach, the follow-ups, and the follow-ups on those follow-ups with journalists? Not my cup of tea.

It's a good thing media relations is just ONE piece of the delicious PR pie.

Relying solely on "Hey [journalist], check out this [brand] story – it's super awesome!" doesn't cut it for a robust communications strategy.

PR is also:

💡 Crafting brilliant strategic communications

🧠 Sharing knowledge as a thought leader in your industry

📱 Spreading your tales on social media

🗣 Maintaining consistent messaging across all your channels

🆘 Having a crisis plan locked and loaded

💰 Dipping into your marketing budget to take things to the next level

...and a whole lot more!

This is why Media Maven has created the YES Method.

Y = your media

E = earned media

S = sponsored media

When you whip up a strategic, integrated plan, you'll find yourself feeling pretty darn good about your media outreach.

Stay tuned for specific examples of this.

Plan Ahead

Need a hook to make your brand newsworthy?

Maybe you want to jump on a trend.

Here are some awareness days and weeks in February that may help.

February 1

• Decorating with Candy Day
• National Baked Alaska Day
• National Dark Chocolate Day
• National Freedom Day
• National Girls and Women in Sports Day

February 2

• Bubblegum Day
• Crepe Day
• Groundhog Day
• National Hedgehog Day
• National River Day
• National Tater Tot Day
• National Ukulele Day
• Self Renewal Day
• World Wetlands Day

February 3

• American Painters Day
• Feed the Birds Day
• National Carrot Cake Day
• National Golden Retriever Day
• National Ice Cream for Breakfast Day
• National Missing Persons Day
• National Women Physicians Day

February 4

• National Homemade Soup Day
• National Stuffed Mushroom Day
• National Thank a Mail Carrier Day
• Sweater Day

February 5

• National Chocolate Fondue Day
• National Pork Rind Day
• National Weatherperson’s Day
• World Nutella Day

February 6

• National Chopsticks Day
• National Frozen Yogurt Day
• Pay a Compliment Day
• Time to Talk Day

February 7

• National Ballet Day
• National Fettuccine Alfredo Day
• National Periodic Table Day
• National Send a Card to a Friend Day
• Rose Day

February 8

• Fat Thursday
• National Boy Scout Day
• National Kite-Flying Day
• Opera Day
• Propose Day

February 9

• National Bagel and Lox Day
• National Pizza Day
• Read in the Bathtub Day

February 10

• Chinese New Year
• International Cribbage Day
• National Cream Cheese Brownie Day
• National Flannel Day
• National Umbrella Day

February 11

• International Day of Women and Girls in Science
• National Guitar Day
• National Inventors’ Day
• National Latte Day
• National Make-a-Friend Day
• Super Bowl Sunday

February 12

• Hug Day
• National Plum Pudding Day
• Super Bowl Sunday
• Abraham Lincoln’s Birthday

February 13

• Galentine’s Day
• Kiss Day
• Mardi Gras
• National Apology Day
• National Cheddar Day
• National Tortellini Day
• Self-Love Day

February 14

• Ash Wednesday
• International Book Giving Day
• National Call In Single Day
• National Cream-filled Chocolates Day
• National Ferris Wheel Day
• National Donor Day
• Organ Donor Day
• Read to Your Child Day
• Valentine’s Day

February 15

• International Childhood Cancer Awareness Day
• National Gumdrop Day
• Singles Awareness Day
• Susan B. Anthony Day
• World Anthropology Day
• World Hippo Day

February 16

• Innovation Day
• National Almond Day
• National Caregivers Day
• National Tartar Sauce Day

February 17

• National Cabbage Day
• National Cafe au Lait Day
• National Random Acts of Kindness Day
• World Human Spirit Day

February 18

• National Drink Wine Day
• Pluto Day
• World Whale Day

February 19

• National Chocolate Mint Day
• National Vet Girls Rock Day
• President's Day

February 20

• Clean Out Your Bookcase Day
• National Cherry Pie Day
• National Comfy Day
• National Leadership Day
• National Muffin Day
• National Student Volunteer Day
• Presidents’ Day
• World Day for Social Justice

February 21

• Language Day
• National Grain Free Day
• National Sticky Bun Day

February 22

• Be Humble Day
• National Chili Day
• National Cook a Sweet Potato Day
• National Margarita Day
• National Walking Your Dog Day
• Single Tasking Day
• Supermarket Employee Day
• World Thinking Day

February 23

• National Banana Bread Day
• National Dog Biscuit Day
• National Hospitality Workers Appreciation Day
• National Tile Day
• National Tootsie Roll Day
• Play Tennis Day

February 24

• National Tortilla Chip Day
• National Trading Card Day

February 25

• Let's All Eat Right Day
• National Chocolate Covered Nut Day
• Quiet Day

February 26

• Carnival Day
• Carpe Diem Day
• Letter to an Elder Day
• National Pistachio Day
• Tell a Fairy Tale Day

February 27

• International Polar Bear Day
• National Protein Day
• National Strawberry Day
• Pokémon Day
• Retro Day

February 28

• Floral Design Day
• Inconvenience Yourself Day
• National Chocolate Soufflé Day
• National Essay Day
• National Pancake Day
• National Science Day

February 29

• Leap Day
• National Toast Day

Weekly observances in February 2024

• February 1 to 7: African Heritage and Health Week, Women’s Heart Week
• February 4 to 10: Burn Awareness Week
• February 5 to 9: National School Counseling Week
• February 7 to 14: Congenital Heart Defect Awareness Week
• February 12 to 18: National Jell-O Week
• February 26 to 29: Ayyám-i-Há
• February 27 to March 2: National Pastry Week
• February 28 to March 5: National Eating Disorders Awareness Week

Monthly observances in February 2024

• American Heart Month
• Bake for Family Fun Month
• Black History Month
• Celebration of Chocolate Month
• Dog Training Education Month
• International Boost Self-esteem Month
• International Month of Black Women in the Arts
• Low Vision Awareness Month
• National Bird Feeding Month
• National Cancer Prevention Month
• National Care About Your Indoor Air Month
• National Cat Health Month
• National Cherry Month
• National Children’s Dental Health Month
• National Embroidery Month
• National Goat Yoga Month
• National Haiku Writing Month
• National Hot Breakfast Month
• National Library Lovers Month
• National Macadamia Nut Month
• National Self-Check Month
• National Snack Food Month
• National Teen Dating Violence Awareness and Prevention Month
• National Weddings Month
• National Women Inventors Month
• National Pet Dental Health Month
• Vegan Cuisine Month

When you’re ready, here are some other ways I can help you.

1. Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. This masterclass is FREE!​​​​

2. In three hours, I’ll teach you how to pitch the media to earn publicity and turn it into profit. Click here to join my bootcamp now.​​​​

3. Are you ready to bring PR in-house? ​​In my Media Mentoring Program​​​, you or a VA can learn how to become a publicist with the skills of a big PR agency.

4. Want me and my team of journalists to take all of this off your plate? ​​Click here to set up a call with the Media Maven team about our done-for-you PR services.​