Holy smokes friends. The COVID got me baddddd. I’ve never been so sick before in my life, but I’m slowly getting back to normal, so here we are. Stop Holding Yourself Back Ever dreamed of becoming a household name but don’t quite know how to snag that spotlight online, in print, on TV, or as a podcast guest? Here are three common hurdles that might be holding you back from regular media exposure: Which one resonates with you? 👉🏻 PROBLEM NO. 1 You might think you need a publicist to get big-time exposure, and without one, it feels impossible. Maybe you don’t feel “ready” or “successful enough” to be featured in your dream media outlets, so you’re not even trying. 👉🏻 PROBLEM NO. 2 You worry your audience isn’t big enough, so you’re afraid that if you pitch yourself, no one will care. The size of your email list or social media following might make you feel unworthy of the attention you crave. 👉🏻 PROBLEM NO. 3 You know exactly where you want to be featured, but you’re clueless about how to contact the right decision-maker. It can feel overwhelming, like trying to navigate without a map and having zero connections in the media world. How do you even find the right person’s contact info? YOU’RE NOT ALONE... I chat with tons of passionate entrepreneurs who have brilliant products, services, or expertise that would make fantastic features, but they struggle to get noticed. They either: 1. Tried pitching to the media but got no response. 2. Are scared to put themselves out there, fearing they’re not “big enough.” No matter how hard you try, if you’re still struggling to get your business the attention it deserves, trust me, you’re in good company. Sound familiar? Let’s tackle these challenges together and get you the exposure you deserve! Ready for a game-changer? If those hurdles sound all too familiar, I’ve got just the thing to help you break through: My $37 bootcamp called Pitch, Publicity, Profit… yes, it’s just $37. Why this bootcamp rocks: 🚫 No 20+ video modules to slog through. 🚫 No endless hours of coaching calls. 🚫 No year-long processes that may or may not work. Just the essential strategies you need to grab the media’s attention, grow your audience, and get them jumping into your DMs wanting what you have! Bonus: Full access to replays… forever! Don't miss this chance to get the exposure your business deserves. Check it out now and start seeing results!
Media Opportunities Casey Clark needs sources for two stories she's working on. Can you help?
Email her at CaseysCursor@gmail.com. Good luck!
The next time I reach out, I hope it’s from my brand-new home office. Jeez, these renovations take a lot longer than planned, huh? In the meantime, I’m taking the opportunity to turn my children into minimalists by getting rid of most of their toys they don’t pay with. (They won’t even notice.) Have a great weekend, friend! |
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
Pitches and press releases are not the same thing. Not even close. One is like a DM. The other is a company memo. A pitch is the “why.”Why someone should care.Why they should cover your book.Why your story matters right now. A press release is the “what.”What happened.What the book is.What your company did on Tuesday at 3:27pm. Think of it like this: Pitch = Dating Profile Bio It’s charming, short, and gives people a reason to swipe right (aka cover your story). Press Release = LinkedIn...
Here’s the thing about pitching the media… they usually don’t respond. At all. I’ll spend time putting together what I think is a killer pitch, hit send, and then… tumbleweeds. My inbox is just sitting there like, “Nice try.” And on the rare occasion you do get a response? It’s often, “Sure, we’ll cover this for $$$.” Basically, an ad. But without any of the real details you’d expect if you were actually buying advertising… no demographics, no reach, none of the things a legit ad salesperson...
Everyone’s chasing “likeable.” And that’s exactly why they’re forgettable. At Creator Hub, I listened to two women who’ve sold $25 million in online courses, and they said something most people are too scared to admit: Being liked isn’t the goal. Being remembered is. And what sticks with people? A strong reaction. Not fake. Not mean. Just authentic enough to spark emotion. Love or hate… either works. The only thing that doesn’t spread is indifference. How's this for polarizing?! So where do...