Well, I did it. I quit one of my freelancing gigs because dealing with the mental health issues of an unwell manager was taking its toll on me. For more on what I mean, click here and read the LinkedIn post I made about it last week. The post has gotten nearly 30,000 impressions and resonated with a lot of people… which means there are more crazy people in leadership positions than I thought. Uh. If you’re in LA…If you’re in LA, be on the lookout for Brentwood City Lifestyle, a hyper-local luxury magazine. The parent company is City Lifestyle, which has nearly 200 magazines nationwide. The magazine is mailed directly to 7,000 residences and 500 local businesses in the Brentwood area each month. Have some local profiles, features, news, or events to pitch? Reach out to Jamie Stone at Jamie.Stone@CityLifestyle.com. If you’re an Inventor…If you’re an inventor, my friend Alyson Dutch is writing the cover story for Inventors Digest Magazine. She is focused on the biggest innovations in the history of the beauty industry that have been either trademarked or patented. For example, "the French manicure" will be attributed to Orly. She needs three others, so send her your suggestions at alydutch@gmail.com. Use the subject line "Beauty TM or Patent" to get her attention! If you’re a Foodie or Health Nut…Dina el Nabli is working on a story about healthy snacks and lunch ideas made with clean ingredients for lunchboxes and after school. This is for New Jersey Family’s Back to School hub. Email her at dina@njfamily.com. Whatcha Reading?I just started I Need You To Read This. I was totally sold on the cover. I just finished Party Girl by Anna David. (She is my author friend who helps other people become authors. I told you about her and her program a few weeks ago.) Oh, and I used a Paris Hilton song in this Instagram post about the book, so she liked it and commented 🔥 on it. That's hot. (Ever since reading her memoir, I'm obsessed and just think the world of Paris.) Before that, it was The Wedding People (so cute), All the Colors of the Dark (slow, heartbreaking, but good), The Happiest Man on Earth (even more heartbreaking), and The Reappearance of Rachel Price (great thriller). I’m still making my way through Ultra-Processed People. While very educational, it’s kinda boring, so I’m trying to push through because it is interesting… just kinda dry, no pun intended. On the topic of books, I need to stay off the internet because I keep getting books, thus buying more bookshelves. Click here to see the making of the latest (and cutest) bookshelf. How I Can Help1️⃣ Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. This masterclass is FREE! 2️⃣ In three hours, learn how to pitch the media to earn publicity and turn it into profit. Click here to join our bootcamp now. 3️⃣ Are you ready to bring PR in-house? In my Media Mentoring Program, you or a VA can learn how to become a publicist with the skills of a big PR agency. |
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
Quick question... Should I do a Black Friday sale? Yes, on your bootcamp Pitch Publicity Profit ($37) Yes, on your Media Mentoring Program ($997) Yes, on both! Nope. I'm over Black Friday emails. So, based on that, do it - but NOT on Black Friday. That's it. Thanks for your feedback! Christina PS - My fellow Swifties, are we ready for our big day tomorrow 🧡 Cocktail, anyone?
I saw something on LinkedIn that made me do a double-take… “In 2026, boring PR is going to win.” Not catchy. Not cinematic. Not spicy. Boring. Wins. And honestly? It makes sense. Let’s break it down. Because this isn't just a PR thing. This is a content strategy. What does “boring PR” even mean? Headlines that are just questions people actually ask (think SEO without the fancy tools or what you’d find in an “Answer the Public” query) This is what performs now. Not just for media. Not just for...
Pitches and press releases are not the same thing. Not even close. One is like a DM. The other is a company memo. A pitch is the “why.”Why someone should care.Why they should cover your book.Why your story matters right now. A press release is the “what.”What happened.What the book is.What your company did on Tuesday at 3:27pm. Think of it like this: Pitch = Dating Profile Bio It’s charming, short, and gives people a reason to swipe right (aka cover your story). Press Release = LinkedIn...