Well, I did it. I quit one of my freelancing gigs because dealing with the mental health issues of an unwell manager was taking its toll on me. For more on what I mean, click here and read the LinkedIn post I made about it last week. The post has gotten nearly 30,000 impressions and resonated with a lot of people… which means there are more crazy people in leadership positions than I thought. Uh. If you’re in LA…If you’re in LA, be on the lookout for Brentwood City Lifestyle, a hyper-local luxury magazine. The parent company is City Lifestyle, which has nearly 200 magazines nationwide. The magazine is mailed directly to 7,000 residences and 500 local businesses in the Brentwood area each month. Have some local profiles, features, news, or events to pitch? Reach out to Jamie Stone at Jamie.Stone@CityLifestyle.com. If you’re an Inventor…If you’re an inventor, my friend Alyson Dutch is writing the cover story for Inventors Digest Magazine. She is focused on the biggest innovations in the history of the beauty industry that have been either trademarked or patented. For example, "the French manicure" will be attributed to Orly. She needs three others, so send her your suggestions at alydutch@gmail.com. Use the subject line "Beauty TM or Patent" to get her attention! If you’re a Foodie or Health Nut…Dina el Nabli is working on a story about healthy snacks and lunch ideas made with clean ingredients for lunchboxes and after school. This is for New Jersey Family’s Back to School hub. Email her at dina@njfamily.com. Whatcha Reading?I just started I Need You To Read This. I was totally sold on the cover. I just finished Party Girl by Anna David. (She is my author friend who helps other people become authors. I told you about her and her program a few weeks ago.) Oh, and I used a Paris Hilton song in this Instagram post about the book, so she liked it and commented 🔥 on it. That's hot. (Ever since reading her memoir, I'm obsessed and just think the world of Paris.) Before that, it was The Wedding People (so cute), All the Colors of the Dark (slow, heartbreaking, but good), The Happiest Man on Earth (even more heartbreaking), and The Reappearance of Rachel Price (great thriller). I’m still making my way through Ultra-Processed People. While very educational, it’s kinda boring, so I’m trying to push through because it is interesting… just kinda dry, no pun intended. On the topic of books, I need to stay off the internet because I keep getting books, thus buying more bookshelves. Click here to see the making of the latest (and cutest) bookshelf. How I Can Help1️⃣ Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. This masterclass is FREE! 2️⃣ In three hours, learn how to pitch the media to earn publicity and turn it into profit. Click here to join our bootcamp now. 3️⃣ Are you ready to bring PR in-house? In my Media Mentoring Program, you or a VA can learn how to become a publicist with the skills of a big PR agency. |
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It’s been a while since I shared some media opportunities with you. Here’s a tip on responding: Give the journalist everything they need in the emails. Make the subject line the keywords in the pitch. Offer as much advice as you can based on the little information you have below. Then, share a 2-3 sentence bio on why you’re the perfect person to site with a link to your website as well as your contact information. Good luck! Aly Walansky is looking for three sources for these articles: For...
Wow. It’s been a minute, huh? That’s because I took my first real vacation without a laptop to Italy, France, and Spain. It was amazing! But now, we’re back at it, friend. Work shouldn’t feel hard. And yet, so many of us are set up to fail. Not because we suck... but because our environment does. A couple of years ago, I was reporting for a nonprofit in Palm Beach. Every month, I had to send a newsletter, but it needed the CEO's approval first. She never approved it on time. I was also...
"We want PR to drive sales." Big red flag. Massive misunderstanding. Here’s the thing… PR ≠ Marketing ≠ Branding. They work together, but they’re not the same. Let’s break it down (like you're five): PR builds belief. It earns trust. Shapes perception. Boosts credibility. Not clicks. Not conversions. Credibility. Marketing moves money. It’s campaign-driven. Action-focused. Think: sales, leads, sign-ups. Branding builds the backbone. It's your vibe, voice, values, and visuals. Without it, PR...