Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
3 things changing for the PR, marketing, and comms crowd
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Well... I went and added audiobook narrator to my resume. After having a narrator on my podcast (shoutout to the power of good conversations), I basically just did exactly what she said to do. Step by step. No overthinking. No "who am I to try this?" I made a demo. Someone listened. And then... they hired me. Moral of the story? Try the thing. Even if it feels random or new or out of left field. You never know who’s listening. Here’s a link to the episode on Apple Podcasts. 3 things changing for the PR, marketing, and comms crowd1. Newsrooms keep laying people off. I hate to say this means “relationships are important”, because no sh*t they are. But it doesn’t mean you’ll get coverage. (You already know that.) Here’s the real tip: You need a hook, not hope. No one has time for fluff. Give them a sharp angle, a relevant stat, or something surprising. Make it easy to say yes. 2. AI is stealing the clicks. This means your amazing content might get buried. So, you need to optimize your story for humans and machines. Use clear headlines, tight copy, and answer the questions your audience is actually typing in. 3. Social Media > TV and Print If your comms plan doesn’t include vertical video or snackable content, uh… time to create some. Turn a pitch into a reel. Share BTS from your campaign. Your face doesn’t have to be on it, but your content does need to move. Don’t be boring, k? Want some drunk advice?Most newsletters? I skim. Drunk Business Advice? I read every sentence like it holds the secret to life (and sometimes it does). It has real talk, tangible lessons, and weekly gems that make you laugh and rethink your marketing strategy. Christina PS - I jumped on this one-foot-squat trend thing, but I missed the memo where it's way easier in heels. Oops! Click here to see the bookish version. |
Become a Media Maven
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
Bookstagram might look like chaos from the outside. And to be fair, sometimes it is. People are yelling about fictional men, spiraling over plot twists, and forming full-blown friendships in the comments. But there’s a reason it works so well, and honestly, brands should be paying attention. As someone who spends a lot of time on Bookstagram, I can tell you this: People don’t show up just for book recommendations. They show up because the content makes them feel something, gives them...
When people talk about “optimizing for AI,” they make it sound way more mysterious than it needs to be. A lot of what helps AI understand your business is the same stuff that helps actual humans understand your business. Clear messaging. Updated information. Specific language. Easy-to-find answers. I talked about this on a Storyblok webinar yesterday with three other marketers, and one thing kept coming up: AI cannot confidently describe, recommend, or surface your brand if your website is...
Airbnb is doing that thing where a brand makes one move, and the entire internet goes, “Wait… that’s actually genius.” Because they listed the Heated Rivalry cottage. And suddenly the book world, the TV world, the hockey world, and the “I don’t even read romance, but I’m invested” world are all standing in the same circle chanting: GET ME. TO. THE. COTTAGE. Airbnb turned a cultural moment into a real-life experience. When you do that, you don’t need a huge campaign because the fans become the...