Well... I went and added audiobook narrator to my resume.

After having a narrator on my podcast (shoutout to the power of good conversations), I basically just did exactly what she said to do.

Step by step. No overthinking. No "who am I to try this?"

I made a demo. Someone listened.

And then... they hired me.

Moral of the story? Try the thing.

Even if it feels random or new or out of left field. You never know who’s listening.

​Here’s a link to the episode on Apple Podcasts.​

3 things changing for the PR, marketing, and comms crowd

1. Newsrooms keep laying people off.
​Fewer reporters = fewer chances to earn media coverage.

I hate to say this means “relationships are important”, because no sh*t they are. But it doesn’t mean you’ll get coverage. (You already know that.)

Here’s the real tip: You need a hook, not hope. No one has time for fluff. Give them a sharp angle, a relevant stat, or something surprising. Make it easy to say yes.

2. AI is stealing the clicks.
​I don’t just mean people treating ChatGPT as Google (like I do sometimes). Also, Google’s AI overviews now answer questions without sending readers to websites. Some news sites are down 60–70% in traffic.

This means your amazing content might get buried. So, you need to optimize your story for humans and machines. Use clear headlines, tight copy, and answer the questions your audience is actually typing in.

3. Social Media > TV and Print
​Fun fact: Ad-supported streaming just passed cable. This means TikTok isn’t just for dances. It’s a news source now (which is kinda scary).

If your comms plan doesn’t include vertical video or snackable content, uh… time to create some.

Turn a pitch into a reel. Share BTS from your campaign. Your face doesn’t have to be on it, but your content does need to move. Don’t be boring, k?

Want some drunk advice?

Most newsletters? I skim.

​Drunk Business Advice? I read every sentence like it holds the secret to life (and sometimes it does).

It has real talk, tangible lessons, and weekly gems that make you laugh and rethink your marketing strategy.

​Check it out here!

Christina

PS - I jumped on this one-foot-squat trend thing, but I missed the memo where it's way easier in heels. Oops! Click here to see the bookish version.​