One of my clients had this lovely little email list just sitting there, collecting digital dust.

No newsletters. No updates. Nada.

So I said, “Let me take this off your plate.”

But of course, then came the question: What the heck do we send?

We landed on a rhythm that feels just right.

Every newsletter follows the same format.

Readers know what they’re getting, and I know exactly what to create.

Here’s the simple five-part formula:

1. Share the news – What’s happening in her world or in her industry.
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2. Add her take – A little commentary, some insight, maybe a hot take.
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3. Link to a video – She talks it out on social, and we send people there.
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4. Spotlight another business – Gotta share the love with others in her niche.
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5. End with a question – Something thoughtful to leave readers thinking.
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Every time. No guessing, no overthinking.

Just a rinse-and-repeat structure that keeps her connected with her people.

So, what’s the takeaway here?

Consistency breeds trust.

When you show up with a familiar format, people start looking forward to your emails.

You’re not just dropping in with random content.

You’re building a rhythm and becoming a voice they recognize in their inbox.

It’s like your favorite podcast. You love it because you know what to expect.

Quick Bookish Detour 📚

Remember that poll a couple of weeks back?

A bunch of you said you wanted me to merge my Media Maven biz content with my bookish side project and include them in this weekly email on Thursday

I appreciate the love, and I was going to keep doing it, but… I’m keeping ‘em separate.

Someone in The Lab convinced me to hop on the Substack train, so choo-choo 🚂

If you’re into all things books, I’m hanging out over on Substack now.​

That’s where I’ll be geeking out over cozy reads, bookstore adventures, how my debut novel writing is going, and those Shelf Made Stories of book lovers turning pages into profits.

Today, I’m sharing how one woman bought a closed bookstore with 5,000 books in it and turned it into a book-themed hotel. Yes, really.

See ya next week,
Christina

Nope. There are no more “current reads” down here in the PS.

You know the drill: Substack is where that party’s at.