My new podcast, Shelf-Made Stories is coming along! I’ve done three of interviews so far. One is with someone who works at Pango Books. (Wanna try it out? Use my code CHRISTINAALLDAY to get started with $5 on me!) Another interview is with a woman who launched her own bookstore four years ago. And another is with a woman who makes a fulltime living with her paid book club! Who else do you want to hear from who turns pages into profit, but not in the traditional author sense? Hit reply and tell me! AI or Real Life?50% of consumers think they can spot AI-generated content. It's getting harder to tell every day. Some people, especially Gen Z, are super skeptical of what they perceive as AI content. They want the real deal – authentic voices, actual humans, and brands that stand for something. (Yes, even though I used an em dash, I really wrote it.) I believe you still need AI to stay in the game, but here's how to not mess it up: 🎤 Find your unique voice (blend the best of both worlds) 🙋🏻♀️ Show the human/s behind your brand 💻 Create content people actually want to engage with 🧠 Use AI strategically, like a brainstorming partner The brainstorming partner one is fine. You can keep asking it questions to go deeper, and deeper, and deeper… it’ll never stop! AI is like your gym equipment. Having it won't make you fit if you don’t know how to use it correctly. Female Founders JournalMy friend Lisa Simone just created this amazing journal specifically for women entrepreneurs. After spending 10 years building her own business, Lisa realized that mindset was just as important as strategy… if not more so. The stories we tell ourselves end up shaping everything — our beliefs, actions, and ultimately our results. So she created the Female Founders Journal. It's a 90-day guided journey to help you build rock-solid confidence and finally push past that pesky imposter syndrome. Whether you're just starting out, growing like crazy, or thinking about selling, this journal helps you celebrate your wins and shift your inner dialogue. If this sounds like something you'd love, it's available for pre-order right now! Click here to grab your copy. Christina Last Read: Famous Last Words by Gillian McAllister ⭐⭐⭐ (My Book of the Month pick.) Current Read: Twisted Love by Ana Huang P.S. If you haven’t already, I put together 40 book recommendations for every vibe. Click here to get it! |
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
My new podcast Shelf Made Stories is now LIVE. You can listen to it anywhere, and if you want to see what we're talking about, watch it on YouTube. I created this podcast to learn how booklovers build businesses. Right now, you can hear how 🤳🏻 People are making money by posting pictures of their books on an app, 📚A woman diversifies her income at her bookstore so it makes money even if she doesn't sell any books, 💰 and how a Bookstagrammer turned her following into a book club that brings in...
Shelf-Made Stories is just about ready to launch. I’ve got four episodes recorded and edited, with seven scheduled to record. So, what’s the hold up? Me looking at a calendar and planning it. That’s literally it! In the meantime, I’m having fun with Bookstagram. Click here to see what I’m reading this month. I popped myself in the mouth in this video... and didn't edit it out Stop it with the 24/7 AI Speaking of the new podcast… I recently used Peter Shankman's SOS to ask for book...
I’m back from Amsterdam where I joined the amazing Storyblok go-to-market team to chat all things sales, partners, and marketing. I was lucky enough to be asked to emcee the three-day event. …and the best part? I got to pick a walk-up song each day. Shout out to Taylor, Britney, and Eminem for the support. PR is Making a Comeback For years, PR was seen as a dying trade. As mainstream media lost influence and pitching for coverage became increasingly fruitless, many wrote it off as outdated....