Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
You're already a creator (Yes, YOU!)
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We all belong in the creator economy. You don't need millions of followers or fancy equipment to make an impact. Every single one of us creates content naturally: 👩🏻‍🍳 When you share a cooking hack? That's education! 🏝️ When you post your vacation pics? That's inspiration! 🤠When you make your friends laugh? Pure entertainment! We're all potential influencers when we share what we care about. We're all creators when we express our unique perspective. We all have expertise in something worth sharing. Whatever your combo is, it's valid and needed. Start where you are. Use what you have. Be consistent. ➡️ But most importantly… HAVE FUN with it. Don’t stress about vanity metrics and enjoy the journey. Remember: Every major creator started as "just a regular person" with something to say. Your turn now. What will you create today? Christina |
Become a Media Maven
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
"We want PR to drive sales." Big red flag. Massive misunderstanding. Here’s the thing… PR ≠Marketing ≠Branding. They work together, but they’re not the same. Let’s break it down (like you're five): PR builds belief. It earns trust. Shapes perception. Boosts credibility. Not clicks. Not conversions. Credibility. Marketing moves money. It’s campaign-driven. Action-focused. Think: sales, leads, sign-ups. Branding builds the backbone. It's your vibe, voice, values, and visuals. Without it, PR...
Ever pretended to be “live” outside a courthouse that’s been closed since lunch? Or a crime scene that's been inactive for days? Welcome to local news, where the "LIVE" banner matters more than the actual news.Here’s one of my favorite (read: infuriating) stories from my time as a reporter...I told my executive producer, a full week in advance, that I needed to leave at 5:15 PM on a specific day.Not for a mani-pedi. Not for a hot date.To pick up my daughter from daycare by 6:00. Basic...
A writer I follow did this desk tour thing on Substack, and I thought - That’s pretty cool. So, if I think it’s cool, maybe you will too. Welcome to my office. Q: Describe your workspace. This used to be my sons room (sons as in TWO boys with bunk beds). Then, we added two bedrooms and a bathroom onto our house… and now it’s my office. I’m going with the ostrich feather vibe on a wall and with a floor lamp. I also have fun office sayings on the wall, like defining “per my last email” as...