Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
You're already a creator (Yes, YOU!)
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We all belong in the creator economy. You don't need millions of followers or fancy equipment to make an impact. Every single one of us creates content naturally: 👩🏻‍🍳 When you share a cooking hack? That's education! 🏝️ When you post your vacation pics? That's inspiration! 🤠When you make your friends laugh? Pure entertainment! We're all potential influencers when we share what we care about. We're all creators when we express our unique perspective. We all have expertise in something worth sharing. Whatever your combo is, it's valid and needed. Start where you are. Use what you have. Be consistent. ➡️ But most importantly… HAVE FUN with it. Don’t stress about vanity metrics and enjoy the journey. Remember: Every major creator started as "just a regular person" with something to say. Your turn now. What will you create today? Christina |
Become a Media Maven
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
Let's get real for a hot second about that media relations strategy you're pouring hours into... it might be time to pull the plug! Let's be honest: Your CEO's name in that industry magazine? crickets That press release you spent 3 weeks perfecting? Probably got 6 views Those media relationships you've been "nurturing"? The reporters changed jobs... again Why Your Media Strategy is Like a Flip Phone Journalists are jumping ship fast Everyone and their dog is now an "independent creator" Trust...
One of my clients had this lovely little email list just sitting there, collecting digital dust. No newsletters. No updates. Nada. So I said, “Let me take this off your plate.” But of course, then came the question: What the heck do we send? We landed on a rhythm that feels just right. Every newsletter follows the same format. Readers know what they’re getting, and I know exactly what to create. Here’s the simple five-part formula: Share the news – What’s happening in her world or in her...
Wanted: One audiobook narrator. Asked on: SOS (Source of Sources… it’s like the new HARO) Got: Inbox mayhem. I posted a very clear ask for my podcast, Shelf Made Stories. Just one thing: "Looking for an audiobook narrator." Simple, right? Apparently… not. Here’s what landed in my inbox: 📬 A woman asked me to send her books to review. → Sweet, but this isn’t a free library. 📬 A press release from a PR firm. → Promoting a guy I’ve never heard of. Didn’t mention narration. Not once. 📬 An author...