Are you having a tough time finding news to report?
Try a spokesperson pitch instead.
It could go something like this:
"Hey XYZ,
I'm reaching out because I'm a regular reader of your articles in XYZ about XYZ topic.
I'm an expert in XYZ who could be a valuable resource for your future stories.
Below, you'll find my bio and a list of topics I’m well-versed in.
📝 Your short bio
📍 A brief list of relevant, hyper-specific topics
📞 Contact information to get in touch
Thanks,
Christina"
Including that quick list of *specific* topics is important because so many journalists use the search bar in their emails to search for sources.
You want YOUR source to stand out when they're looking for specific keywords.
Think of it like email SEO.
You might not land an interview right away, but writers often circle back for future stories weeks, months, and even years down the road.
You've heard of snackable content, snackable videos, snackable tips... and now snackable books?!
As a book lover… I’m kinda obsessed with this.
You can get the best ideas from 10 great business books every quarter, in a 100-page book with witty hand-drawings (in this AI-era, that's hard to find!)
Check out the sample PDF here.
Just click here to request your FREE copy of the 1st issue.
The first 100 can get the print book mailed to a US address, and the first 1,000 can get the PDF version. (If you’re a hard copy lover like me… hurry up to get the print book mailed!)
For more info, visit SnackableIdea.com/books
| Try it HERE! |
On LinkedIn, I shared three *not-so-great reasons* to bring a PR firm on board.
These insights come from my experience as a TV reporter turned PR pro with 16 years of experience in the business.
1. Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. This masterclass is FREE!
2. In three hours, I’ll teach you how to pitch the media to earn publicity and turn it into profit. Click here to join my bootcamp now.
3. Are you ready to bring PR in-house? In my Media Mentoring Program, you or a VA can learn how to become a publicist with the skills of a big PR agency.
4. Want me and my team of journalists to take all of this off your plate? Click here to set up a call with the Media Maven team about our done-for-you PR services.
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Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
There are so many Instagram courses out there… and let’s be real, most of them are kinda meh with the same recycled tips and outdated strategies. Most of it stopped working two algorithm updates ago. It’s not the creators' fault. Instagram moves fast. Blink and suddenly everything’s changed. And don’t even get me started on the one-size-fits-all thing. Whether you’re a total newbie or already riding the Reels wave, a course that doesn’t meet you where you’re at is a total waste. So what does...
Hey, The past couple of weeks have been a lot... in the best way. First stop: Los Angeles, where I attended Shine Away. If you don’t know about it, it’s Reese Witherspoon’s event for women who love community, conversation, and, of course, books. Yes, I shared an elevator with Reese. Yes, she’s just as cute, kind, and glowy as you’d imagine. And yes, I kept my cool (barely). Then, I hopped across the pond to Amsterdam for JoyConf with Storyblok, where I spent a few days doing all things media,...
Quick question... Should I do a Black Friday sale? Yes, on your bootcamp Pitch Publicity Profit ($37) Yes, on your Media Mentoring Program ($997) Yes, on both! Nope. I'm over Black Friday emails. So, based on that, do it - but NOT on Black Friday. That's it. Thanks for your feedback! Christina PS - My fellow Swifties, are we ready for our big day tomorrow 🧡 Cocktail, anyone?