Are you having a tough time finding news to report?
Try a spokesperson pitch instead.
It could go something like this:
"Hey XYZ,
I'm reaching out because I'm a regular reader of your articles in XYZ about XYZ topic.
I'm an expert in XYZ who could be a valuable resource for your future stories.
Below, you'll find my bio and a list of topics I’m well-versed in.
📝 Your short bio
📍 A brief list of relevant, hyper-specific topics
📞 Contact information to get in touch
Thanks,
Christina"
Including that quick list of *specific* topics is important because so many journalists use the search bar in their emails to search for sources.
You want YOUR source to stand out when they're looking for specific keywords.
Think of it like email SEO.
You might not land an interview right away, but writers often circle back for future stories weeks, months, and even years down the road.
You've heard of snackable content, snackable videos, snackable tips... and now snackable books?!
As a book lover… I’m kinda obsessed with this.
You can get the best ideas from 10 great business books every quarter, in a 100-page book with witty hand-drawings (in this AI-era, that's hard to find!)
Check out the sample PDF here.
Just click here to request your FREE copy of the 1st issue.
The first 100 can get the print book mailed to a US address, and the first 1,000 can get the PDF version. (If you’re a hard copy lover like me… hurry up to get the print book mailed!)
For more info, visit SnackableIdea.com/books
Try it HERE! |
On LinkedIn, I shared three *not-so-great reasons* to bring a PR firm on board.
These insights come from my experience as a TV reporter turned PR pro with 16 years of experience in the business.
1. Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. This masterclass is FREE!
2. In three hours, I’ll teach you how to pitch the media to earn publicity and turn it into profit. Click here to join my bootcamp now.
3. Are you ready to bring PR in-house? In my Media Mentoring Program, you or a VA can learn how to become a publicist with the skills of a big PR agency.
4. Want me and my team of journalists to take all of this off your plate? Click here to set up a call with the Media Maven team about our done-for-you PR services.
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Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
Last week, I told you that I’m launching a new podcast called Shelf-Made Stories. It's all about the amazing people who've turned their love of books into thriving businesses. Each week, I will chat with the creative minds behind bookstores, book buses, subscription boxes, and paid book clubs. Click here to subscribe to the dedicated Shelf-Made Stories newsletter where you'll get behind-the-scenes content, episode previews, and exclusive insights from my guests 💡 On Building Media Presence in...
It’s always nice to go back to basics. Sometimes we all need a little reminder. 💡 7 Tips for Beginners in Media Relations 1. Build your personal brand first. Your brand is your reputation. Share expertise online to showcase authority. Keep your LinkedIn polished and active. Be consistent in how you present yourself. 2. Network like your career depends on it (because it does). Relationships are the core of media relations. Attend industry events to meet professionals. Follow journalists and...
Happy New Year, friend 🥂 I’m not going to bombard you with goal-setting stuff. I’m sure your inbox is full of that! Habits, Not Goals …but one thing I thought was brilliant that I have to share with you came from Alex & Books. (I love this guy. If you’re not already on his email list, run to click here and join.) In his last email, he talked about a book he read called Elastic Habits. His review was so helpful in creating habits—not setting goals—but ensuring those habits are flexible, so...