I just got back from Dallas, Texas this week where I was shooting a segment I’m producing for Health Uncensored! With Dr. Drew. ​Here’s a behind-the-scenes look at what happens when I flub my words, haha. This was also my first time ordering a neck pillow for my travels, and I LOVE this one because when I turn it sideways, it’s a legit pillow! While I’m on the travel topic, these are my go-to travel pants… and wear everyday pants since I have them in five colors now. So comfy! Next week, I’m off to Salt Lake City. If I have time to play, what should I do? (And no, it's not ski!) Before I create contentNow, let me tell you a few things I do before I head to one of these shoots, so you can prep the same way on your end when you put your amazingness together. 1. Define Your Objective Clarify the purpose of your video. Whether it's to inform, entertain, or inspire, knowing your goal will guide the entire production process. I always collect information from the guest of the show or a client so I can craft the story outline before creation day. 2. Know Your Audience Understand who you're creating for. Tailor your content to resonate with your target audience's interests, preferences, and demographics. This is where it’s important to remind yourself that no one wants to watch a promotional infomercial. 3. Prepare Outline your content, scout locations, gather necessary equipment, and anticipate potential challenges. Proper preparation sets the stage for a quick, smooth, and successful shoot. Plus, when you are better prepared, it’s a much for fun and laid-back experience. Then, I never end without asking, “Is there anything we missed” or “Is there anything you want to say that you didn’t”. Sometimes things pop up in the moment, and you want to be sure those moments are captured as well. Remember, this doesn’t only work for video content. You can use this for your podcast prep, social media posts, articles, etc. This is a helluva dealAre you a startup owner trying to fundraise? My PR sister from another mister, Lisa Simone Richards, is accepting applications from pre-seed/seed-stage women-owned companies focused on raising their profile and visibility in the next three months. To apply for the Female Founders PR Kickstart Program scholarship, click here.​ When she told me how much she is charging for three months of done for you public relations, I was like 🤯…this is too good not to share.
When you’re ready, here are some other ways I can help you.1. Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. This masterclass is FREE!​​​​ 2. In three hours, I’ll teach you how to pitch the media to earn publicity and turn it into profit. Click here to join my bootcamp now.​​​​ 3. Are you ready to bring PR in-house? ​​In my Media Mentoring Program​​​, you or a VA can learn how to become a publicist with the skills of a big PR agency. 4. Want me and my team of journalists to take all of this off your plate? ​​Click here to set up a call with the Media Maven team about our done-for-you PR services.​ |
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