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Become a Media Maven

Behind the scenes of my TV shoot 🎥

Published 3 months ago • 2 min read

I just got back from Dallas, Texas this week where I was shooting a segment I’m producing for Health Uncensored! With Dr. Drew.

Here’s a behind-the-scenes look at what happens when I flub my words, haha.

This was also my first time ordering a neck pillow for my travels, and I LOVE this one because when I turn it sideways, it’s a legit pillow!

While I’m on the travel topic, these are my go-to travel pants… and wear everyday pants since I have them in five colors now. So comfy!

Next week, I’m off to Salt Lake City.

If I have time to play, what should I do? (And no, it's not ski!)

Before I create content

Now, let me tell you a few things I do before I head to one of these shoots, so you can prep the same way on your end when you put your amazingness together.

1. Define Your Objective

Clarify the purpose of your video.

Whether it's to inform, entertain, or inspire, knowing your goal will guide the entire production process.

I always collect information from the guest of the show or a client so I can craft the story outline before creation day.

2. Know Your Audience

Understand who you're creating for.

Tailor your content to resonate with your target audience's interests, preferences, and demographics.

This is where it’s important to remind yourself that no one wants to watch a promotional infomercial.

3. Prepare

Outline your content, scout locations, gather necessary equipment, and anticipate potential challenges.

Proper preparation sets the stage for a quick, smooth, and successful shoot.

Plus, when you are better prepared, it’s a much for fun and laid-back experience.

Then, I never end without asking, “Is there anything we missed” or “Is there anything you want to say that you didn’t”.

Sometimes things pop up in the moment, and you want to be sure those moments are captured as well.

Remember, this doesn’t only work for video content.

You can use this for your podcast prep, social media posts, articles, etc.

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Become a Media Maven

By Christina Nicholson

Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.

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