Wow, baby! A lot has happened since we last chatted. I went to Madrid, my first European trip to see Taylor Swift. TWICE. Yep! On night one, we looked to see how much it would be to return and see her in the rafters. After fees, it was just $300! 👉🏻 Click here to see my floor view. 👀 Peep my Eras Tours highlight too! Fun fact: While I was there, I was on the other side of the camera doing lots of interviews in English, and my attempted Spanish, on the topic of so many Americans traveling abroad to see Taylor since it's so much more affordable there. It was an exciting day at Storyblok yesterday too! 💰 The team announced raising $80 million in Series C funding. What makes this so cool, in my opinion, is that the co-founders are younger than me! The entire Storyblok team is young in fact… and I just think that’s the coolest. Become a Business Idea MachineNext week, my son and I have a meeting with a local facilities manager to talk about putting a vending machine on their property. It’ll be my son’s first attempt at entrepreneurship. So, we bought this book to learn all about the vending machine business. I’ll keep you updated! Do you want to start a side hustle like this? Maybe you need help finding a business idea? Half Baked is the world’s #1 business idea newsletter. I just signed up and am blown away by some of these ideas. So cool! In it, you will get an original business idea delivered straight to your inbox daily. 🧠 Sign up here with one click and get 5 ideas instantly. A subscriber said, ”I come for the business ideas, stay for the memes,” which totally resonated with me. I mean, who doesn’t love a good meme?!
Content Creation, but Quick and Easy More content marketers should act like museum curators. How I Can Help1️⃣ Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. This masterclass is FREE! 2️⃣ In three hours, learn how to pitch the media to earn publicity and turn it into profit. Click here to join our bootcamp now. 3️⃣ Are you ready to bring PR in-house? In my Media Mentoring Program, you or a VA can learn how to become a publicist with the skills of a big PR agency. |
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It’s been a while since I shared some media opportunities with you. Here’s a tip on responding: Give the journalist everything they need in the emails. Make the subject line the keywords in the pitch. Offer as much advice as you can based on the little information you have below. Then, share a 2-3 sentence bio on why you’re the perfect person to site with a link to your website as well as your contact information. Good luck! Aly Walansky is looking for three sources for these articles: For...
Wow. It’s been a minute, huh? That’s because I took my first real vacation without a laptop to Italy, France, and Spain. It was amazing! But now, we’re back at it, friend. Work shouldn’t feel hard. And yet, so many of us are set up to fail. Not because we suck... but because our environment does. A couple of years ago, I was reporting for a nonprofit in Palm Beach. Every month, I had to send a newsletter, but it needed the CEO's approval first. She never approved it on time. I was also...
"We want PR to drive sales." Big red flag. Massive misunderstanding. Here’s the thing… PR ≠ Marketing ≠ Branding. They work together, but they’re not the same. Let’s break it down (like you're five): PR builds belief. It earns trust. Shapes perception. Boosts credibility. Not clicks. Not conversions. Credibility. Marketing moves money. It’s campaign-driven. Action-focused. Think: sales, leads, sign-ups. Branding builds the backbone. It's your vibe, voice, values, and visuals. Without it, PR...