Content creation, but quick and easy


Wow, baby! A lot has happened since we last chatted.

I went to Madrid, my first European trip to see Taylor Swift. TWICE.

Yep! On night one, we looked to see how much it would be to return and see her in the rafters. After fees, it was just $300!

👉🏻 Click here to see my floor view.

👀 Peep my Eras Tours highlight too!

Fun fact: While I was there, I was on the other side of the camera doing lots of interviews in English, and my attempted Spanish, on the topic of so many Americans traveling abroad to see Taylor since it's so much more affordable there.

It was an exciting day at Storyblok yesterday too!

💰 The team announced raising $80 million in Series C funding.

What makes this so cool, in my opinion, is that the co-founders are younger than me!

The entire Storyblok team is young in fact… and I just think that’s the coolest.

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Become a Business Idea Machine

Next week, my son and I have a meeting with a local facilities manager to talk about putting a vending machine on their property.

It’ll be my son’s first attempt at entrepreneurship.

So, we bought this book to learn all about the vending machine business.

I’ll keep you updated!

Do you want to start a side hustle like this? Maybe you need help finding a business idea?

Half Baked is the world’s #1 business idea newsletter.

I just signed up and am blown away by some of these ideas. So cool!

In it, you will get an original business idea delivered straight to your inbox daily.

🧠 Sign up here with one click and get 5 ideas instantly.

A subscriber said, ”I come for the business ideas, stay for the memes,” which totally resonated with me.

I mean, who doesn’t love a good meme?!

Bring all your content together in Planable

Ever wish marketing teamwork could be easier?

Imagine a place where your team can effortlessly create, plan, review, and approve all your marketing content, from social media posts and blog articles to newsletters, press releases, and briefs.

Planable is the content collaboration platform that makes marketing teamwork a breeze.

With Planable, each brand or client gets its own organized workspace, keeping everything neat and tidy.

But the real magic happens with teamwork. Planable streamlines your workflow, making it easier for your team to collaborate, share ideas, and get feedback in real-time. No more endless email chains (Amen!) or confusing document versions.

Whether you're working on a big campaign or just your daily posts, Planable helps your team stay in sync and on track. Plus, it's super easy to use, so you can hit the ground running and start seeing the benefits right away.

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Content Creation, but Quick and Easy

More content marketers should act like museum curators.

Museum curators pick an exhibit theme, carefully select the artifacts, and organize them into a story that visitors will want to consume.

By adopting a similar strategy, you — and, ultimately, your audience — will reap the rewards.

You will create more quality content without having to create new content.

You will tell unique stories shaped by others’ content.

You will position your brand as a thought leader without having to write draft after draft before the author-executive signs off.

You will become a trusted and helpful resource by digesting content from multiple sources.

Curation can take your content marketing further without an additional investment of resources.

Be a curator, not an aggregator, and your audience (and brand) will thank you (or at least appreciate your content.)

For more on this, and to see how I did it, check out this article by Content Marketing Institute.

How I Can Help

1️⃣ Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. This masterclass is FREE!​​​

2️⃣ In three hours, learn how to pitch the media to earn publicity and turn it into profit. Click here to join our bootcamp now.​​​

3️⃣ Are you ready to bring PR in-house? In my Media Mentoring Program​​​, you or a VA can learn how to become a publicist with the skills of a big PR agency.


Become a Media Maven

Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.

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