Wow, baby! A lot has happened since we last chatted. I went to Madrid, my first European trip to see Taylor Swift. TWICE. Yep! On night one, we looked to see how much it would be to return and see her in the rafters. After fees, it was just $300! 👉🏻 Click here to see my floor view. 👀 Peep my Eras Tours highlight too! Fun fact: While I was there, I was on the other side of the camera doing lots of interviews in English, and my attempted Spanish, on the topic of so many Americans traveling abroad to see Taylor since it's so much more affordable there. It was an exciting day at Storyblok yesterday too! 💰 The team announced raising $80 million in Series C funding. What makes this so cool, in my opinion, is that the co-founders are younger than me! The entire Storyblok team is young in fact… and I just think that’s the coolest. Become a Business Idea MachineNext week, my son and I have a meeting with a local facilities manager to talk about putting a vending machine on their property. It’ll be my son’s first attempt at entrepreneurship. So, we bought this book to learn all about the vending machine business. I’ll keep you updated! Do you want to start a side hustle like this? Maybe you need help finding a business idea? Half Baked is the world’s #1 business idea newsletter. I just signed up and am blown away by some of these ideas. So cool! In it, you will get an original business idea delivered straight to your inbox daily. 🧠 Sign up here with one click and get 5 ideas instantly. A subscriber said, ”I come for the business ideas, stay for the memes,” which totally resonated with me. I mean, who doesn’t love a good meme?!
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It’s always nice to go back to basics. Sometimes we all need a little reminder. 💡 7 Tips for Beginners in Media Relations 1. Build your personal brand first. Your brand is your reputation. Share expertise online to showcase authority. Keep your LinkedIn polished and active. Be consistent in how you present yourself. 2. Network like your career depends on it (because it does). Relationships are the core of media relations. Attend industry events to meet professionals. Follow journalists and...
Happy New Year, friend 🥂 I’m not going to bombard you with goal-setting stuff. I’m sure your inbox is full of that! Habits, Not Goals …but one thing I thought was brilliant that I have to share with you came from Alex & Books. (I love this guy. If you’re not already on his email list, run to click here and join.) In his last email, he talked about a book he read called Elastic Habits. His review was so helpful in creating habits—not setting goals—but ensuring those habits are flexible, so...
Remember last month when I said big-name reporters are leaving corporate media? They’re launching newsletters, podcasts, and platforms of their own. And that’s great news for you… if you know how to find them. Here’s how to track down independent journalists who actually care about your pitch: 1. Go Where They Publish Substack → Search newsletters by topics that fit your pitch. Podcasts → Look on Spotify or Apple Podcasts for journalist-hosted shows. Social media → Follow conversations on...