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Wow, baby! A lot has happened since we last chatted. I went to Madrid, my first European trip to see Taylor Swift. TWICE. Yep! On night one, we looked to see how much it would be to return and see her in the rafters. After fees, it was just $300! 👉🏻 Click here to see my floor view. 👀 Peep my Eras Tours highlight too! Fun fact: While I was there, I was on the other side of the camera doing lots of interviews in English, and my attempted Spanish, on the topic of so many Americans traveling abroad to see Taylor since it's so much more affordable there. It was an exciting day at Storyblok yesterday too! 💰 The team announced raising $80 million in Series C funding. What makes this so cool, in my opinion, is that the co-founders are younger than me! The entire Storyblok team is young in fact… and I just think that’s the coolest. Become a Business Idea MachineNext week, my son and I have a meeting with a local facilities manager to talk about putting a vending machine on their property. It’ll be my son’s first attempt at entrepreneurship. So, we bought this book to learn all about the vending machine business. I’ll keep you updated! Do you want to start a side hustle like this? Maybe you need help finding a business idea? Half Baked is the world’s #1 business idea newsletter. I just signed up and am blown away by some of these ideas. So cool! In it, you will get an original business idea delivered straight to your inbox daily. 🧠 Sign up here with one click and get 5 ideas instantly. A subscriber said, ”I come for the business ideas, stay for the memes,” which totally resonated with me. I mean, who doesn’t love a good meme?!
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Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
Airbnb is doing that thing where a brand makes one move, and the entire internet goes, “Wait… that’s actually genius.” Because they listed the Heated Rivalry cottage. And suddenly the book world, the TV world, the hockey world, and the “I don’t even read romance, but I’m invested” world are all standing in the same circle chanting: GET ME. TO. THE. COTTAGE. Airbnb turned a cultural moment into a real-life experience. When you do that, you don’t need a huge campaign because the fans become the...
Some people running massive brands still need Marketing 101 because they keep spending like experts… while reacting like rookies. For years, this hockey-playing TikToker has been loyal to Bauer. Not because anyone paid her, but because that was her ride-or-die brand. Then Bauer reached out about a collaboration. She was pumped. It felt like the payoff for all those years of free promotion. Like the brand she’d been shouting out on her own, finally noticed and wanted to do something official....
Weird messages are pretty normal when you’re a TV reporter and anchor. You cover enough crime scenes, city council fights, and breaking news, and eventually someone emails you something unhinged. It comes with the territory. But these were different because they all came at once... and they were all from teenage girls. Back when I was a TV reporter, I got sent to cover Justin Bieber’s arrest in Miami Beach. He was arrested for drag racing. Got a mugshot. It was breaking news. Absolute chaos...