Wow, baby! A lot has happened since we last chatted. I went to Madrid, my first European trip to see Taylor Swift. TWICE. Yep! On night one, we looked to see how much it would be to return and see her in the rafters. After fees, it was just $300! 👉🏻 Click here to see my floor view. 👀 Peep my Eras Tours highlight too! Fun fact: While I was there, I was on the other side of the camera doing lots of interviews in English, and my attempted Spanish, on the topic of so many Americans traveling abroad to see Taylor since it's so much more affordable there. It was an exciting day at Storyblok yesterday too! 💰 The team announced raising $80 million in Series C funding. What makes this so cool, in my opinion, is that the co-founders are younger than me! The entire Storyblok team is young in fact… and I just think that’s the coolest. Become a Business Idea MachineNext week, my son and I have a meeting with a local facilities manager to talk about putting a vending machine on their property. It’ll be my son’s first attempt at entrepreneurship. So, we bought this book to learn all about the vending machine business. I’ll keep you updated! Do you want to start a side hustle like this? Maybe you need help finding a business idea? Half Baked is the world’s #1 business idea newsletter. I just signed up and am blown away by some of these ideas. So cool! In it, you will get an original business idea delivered straight to your inbox daily. 🧠 Sign up here with one click and get 5 ideas instantly. A subscriber said, ”I come for the business ideas, stay for the memes,” which totally resonated with me. I mean, who doesn’t love a good meme?!
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When I first started writing blog posts, I poured hours into crafting long, detailed articles. I thought the more content, the better. But here’s the thing—it didn’t matter how much I wrote if people couldn’t find it. That’s when I realized: content alone isn’t enough. SEO plays a huge role in making sure your posts actually get seen. I was missing a key element. Keyword research. Once I started using keywords strategically, I saw a huge shift in traffic and engagement. If you’re putting out...
Yesterday morning, I was on a call with one of my masterminds and someone asked a question about SEO. I jumped at the chance to recommend RankIQ as a tool I used for SEO keyword research. I’ve talked about why I love it before, but I have to give you a real-life example of how a blog post turned me into a customer the same day. My son and I are starting a vending machine business. I just bought my first one… but it’s in Ohio and I’m in Florida. So, I searched something like “how to ship a...
One of the trickiest parts of public relations is proving ROI. It’s not always easy to show a direct line between media coverage and sales, even though we know that brand exposure leads to business growth. When a friend recommends a book to me, I buy it. But the author and publisher don’t know that I bought it based on that word-of-mouth recommendation. Media coverage is kinda like that. Measure it... or at least try to But here’s the good news: Digital PR makes it way easier to showcase the...