Wow, baby! A lot has happened since we last chatted. I went to Madrid, my first European trip to see Taylor Swift. TWICE. Yep! On night one, we looked to see how much it would be to return and see her in the rafters. After fees, it was just $300! 👉🏻 Click here to see my floor view. 👀 Peep my Eras Tours highlight too! Fun fact: While I was there, I was on the other side of the camera doing lots of interviews in English, and my attempted Spanish, on the topic of so many Americans traveling abroad to see Taylor since it's so much more affordable there. It was an exciting day at Storyblok yesterday too! 💰 The team announced raising $80 million in Series C funding. What makes this so cool, in my opinion, is that the co-founders are younger than me! The entire Storyblok team is young in fact… and I just think that’s the coolest. Become a Business Idea MachineNext week, my son and I have a meeting with a local facilities manager to talk about putting a vending machine on their property. It’ll be my son’s first attempt at entrepreneurship. So, we bought this book to learn all about the vending machine business. I’ll keep you updated! Do you want to start a side hustle like this? Maybe you need help finding a business idea? Half Baked is the world’s #1 business idea newsletter. I just signed up and am blown away by some of these ideas. So cool! In it, you will get an original business idea delivered straight to your inbox daily. 🧠 Sign up here with one click and get 5 ideas instantly. A subscriber said, ”I come for the business ideas, stay for the memes,” which totally resonated with me. I mean, who doesn’t love a good meme?!
Content Creation, but Quick and Easy More content marketers should act like museum curators. How I Can Help1️⃣ Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. This masterclass is FREE! 2️⃣ In three hours, learn how to pitch the media to earn publicity and turn it into profit. Click here to join our bootcamp now. 3️⃣ Are you ready to bring PR in-house? In my Media Mentoring Program, you or a VA can learn how to become a publicist with the skills of a big PR agency. |
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Pitches and press releases are not the same thing. Not even close. One is like a DM. The other is a company memo. A pitch is the “why.”Why someone should care.Why they should cover your book.Why your story matters right now. A press release is the “what.”What happened.What the book is.What your company did on Tuesday at 3:27pm. Think of it like this: Pitch = Dating Profile Bio It’s charming, short, and gives people a reason to swipe right (aka cover your story). Press Release = LinkedIn...
Here’s the thing about pitching the media… they usually don’t respond. At all. I’ll spend time putting together what I think is a killer pitch, hit send, and then… tumbleweeds. My inbox is just sitting there like, “Nice try.” And on the rare occasion you do get a response? It’s often, “Sure, we’ll cover this for $$$.” Basically, an ad. But without any of the real details you’d expect if you were actually buying advertising… no demographics, no reach, none of the things a legit ad salesperson...
Everyone’s chasing “likeable.” And that’s exactly why they’re forgettable. At Creator Hub, I listened to two women who’ve sold $25 million in online courses, and they said something most people are too scared to admit: Being liked isn’t the goal. Being remembered is. And what sticks with people? A strong reaction. Not fake. Not mean. Just authentic enough to spark emotion. Love or hate… either works. The only thing that doesn’t spread is indifference. How's this for polarizing?! So where do...