Did you hear?

Google is going to start giving you some SEO love for your Instagram posts.

It’ll read your caption, listen to your audio, and all the things to serve them up in search results.

So, will this change the way I post?

Uh, probably not — but good to know.

Speaking of Instagram…

Every once in a while, I’ll boost a post on IG to “female fiction book lovers” for $15 over three days.

The goal is to get more engagement for this new(ish) niche.

This gets me 1,000-2,000 more views and maybe a couple of comments and new followers.
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The other day, I forgot to select the audience, and Instagram picked it for me.

This got me like 40,000 views in half the time (because I paused the ads) and a couple of dozen more followers, but I removed most of them because they are clearly not the audience that would care about my posts.

I’m talking like people with no profile picture or posts… that’s sus.

So, I feel like neither is working too well, but I’ll still post about my books (even if no one on the internet cares).

Anyway, I just tweaked the audience to see if that’ll work better, but honestly, I don’t want to give too much money to Mark Zuckerberg, so this boosting thing may not last.

Maybe what I put in the last section of this newsletter will help 👀

Win Ray-Ban Meta Smart Sunglasses

I love a good game.

Bingo? Even better.
Bingo with a prize? Say less.

Storyblok made one, just for marketers like us.

It’s called Marketers’ Summer Bingo, and if you play, you could win Ray-Ban Meta smart sunglasses 😎

​Just download the card here, mark what’s true, and post it on LinkedIn. Here’s mine. (Sooooo close.)

Tag Storyblok and use #MarketersJustWannaHaveSun + #StoryblokSummerBingo

Game on. (Hope you win!)

Business advice, but make it funny

The only newsletter I actually pay for is a spinoff of a free one. Make it make sense.

It’s called Drink Business Advice. You have to subscribe.​

Kristin Kenzy is the writer.

She’s hilarious, brilliant, and probably legally not allowed to be that concise and insightful.

If you like your business advice with a splash of sarcasm and zero fluff, go subscribe.

Most businesses lose money on ads

They spend more to get a customer than they actually make.

Ouch 😫

The fix? Money Models.

They help you:
• Get more customers without going broke
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• Do it over and over like a machine

That’s how Alex Hormozi built his $100M+ empire.
And now he’s teaching you the exact models.

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Or keep lighting your ad budget on fire... like I'm doing with my $15 #bookstagram posts. Uh.

See ya next week!

Christina

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