Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
Win Ray-Ban Meta smart sunglasses 😎
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Did you hear? Google is going to start giving you some SEO love for your Instagram posts. It’ll read your caption, listen to your audio, and all the things to serve them up in search results. So, will this change the way I post? Uh, probably not — but good to know. Speaking of Instagram…Every once in a while, I’ll boost a post on IG to “female fiction book lovers” for $15 over three days. The goal is to get more engagement for this new(ish) niche. This gets me 1,000-2,000 more views and maybe a couple of comments and new followers. This got me like 40,000 views in half the time (because I paused the ads) and a couple of dozen more followers, but I removed most of them because they are clearly not the audience that would care about my posts. I’m talking like people with no profile picture or posts… that’s sus. So, I feel like neither is working too well, but I’ll still post about my books (even if no one on the internet cares). Anyway, I just tweaked the audience to see if that’ll work better, but honestly, I don’t want to give too much money to Mark Zuckerberg, so this boosting thing may not last. Maybe what I put in the last section of this newsletter will help 👀 Win Ray-Ban Meta Smart SunglassesI love a good game. Bingo? Even better. Storyblok made one, just for marketers like us. It’s called Marketers’ Summer Bingo, and if you play, you could win Ray-Ban Meta smart sunglasses 😎 Just download the card here, mark what’s true, and post it on LinkedIn. Here’s mine. (Sooooo close.) Tag Storyblok and use #MarketersJustWannaHaveSun + #StoryblokSummerBingo Game on. (Hope you win!) Business advice, but make it funnyThe only newsletter I actually pay for is a spinoff of a free one. Make it make sense. It’s called Drink Business Advice. You have to subscribe. Kristin Kenzy is the writer. She’s hilarious, brilliant, and probably legally not allowed to be that concise and insightful. If you like your business advice with a splash of sarcasm and zero fluff, go subscribe. Most businesses lose money on adsThey spend more to get a customer than they actually make. Ouch 😫 The fix? Money Models. They help you: That’s how Alex Hormozi built his $100M+ empire. 🗓 August 16 You’ll learn all 4 Money Models that work in any biz. Save your spot by clicking here. Or keep lighting your ad budget on fire... like I'm doing with my $15 #bookstagram posts. Uh. See ya next week! Christina |
Become a Media Maven
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
It’s been a while since I shared some media opportunities with you. Here’s a tip on responding: Give the journalist everything they need in the emails. Make the subject line the keywords in the pitch. Offer as much advice as you can based on the little information you have below. Then, share a 2-3 sentence bio on why you’re the perfect person to site with a link to your website as well as your contact information. Good luck! Aly Walansky is looking for three sources for these articles: For...
Wow. It’s been a minute, huh? That’s because I took my first real vacation without a laptop to Italy, France, and Spain. It was amazing! But now, we’re back at it, friend. Work shouldn’t feel hard. And yet, so many of us are set up to fail. Not because we suck... but because our environment does. A couple of years ago, I was reporting for a nonprofit in Palm Beach. Every month, I had to send a newsletter, but it needed the CEO's approval first. She never approved it on time. I was also...
"We want PR to drive sales." Big red flag. Massive misunderstanding. Here’s the thing… PR ≠ Marketing ≠ Branding. They work together, but they’re not the same. Let’s break it down (like you're five): PR builds belief. It earns trust. Shapes perception. Boosts credibility. Not clicks. Not conversions. Credibility. Marketing moves money. It’s campaign-driven. Action-focused. Think: sales, leads, sign-ups. Branding builds the backbone. It's your vibe, voice, values, and visuals. Without it, PR...