Happy New Year, friend 🥂 I’m not going to bombard you with goal-setting stuff. I’m sure your inbox is full of that! Habits, Not Goals…but one thing I thought was brilliant that I have to share with you came from Alex & Books. (I love this guy. If you’re not already on his email list, run to click here and join.) In his last email, he talked about a book he read called Elastic Habits. His review was so helpful in creating habits—not setting goals—but ensuring those habits are flexible, so you’re (almost) always winning. For example, if you want to create an exercise habit, you could do one of these three things daily:
One Story… Lots Of TimesHere’s a lesson from the PR world that’ll make you rethink the rules. The myth: The truth: Sounds wild, right? But here’s the thing:
Some PR pros have done this repeatedly, turning a single story into multiple wins. Here’s the lesson:
Most people leave opportunities on the table because they assume what’s “not possible.” But with smart strategies, the so-called impossible often just needs a little tweaking. I’m On A PodcastI used to make the podcast rounds on a pretty regular basis. But my goals have changed… and I just don’t pitch myself anymore. However, when people reach out, sometimes, I give them a yes. ​Click here to listen to me on Visibility with Purpose talk about lots of things including how to spot scammy 'PR' pitches in your DMs and the truth about Forbes Council and paid media opportunities. Read With MeFinally, I bought myself my own Christmas present—a Book of the Month subscription. I joined for just $5 for my first month and got a “book person” hat. If you’re a reader, check it out here.​ That's all I got this week! Any requests for the next one? Hit reply and let me know! Christina |
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
It’s been a while since I shared some media opportunities with you. Here’s a tip on responding: Give the journalist everything they need in the emails. Make the subject line the keywords in the pitch. Offer as much advice as you can based on the little information you have below. Then, share a 2-3 sentence bio on why you’re the perfect person to site with a link to your website as well as your contact information. Good luck! Aly Walansky is looking for three sources for these articles: For...
Wow. It’s been a minute, huh? That’s because I took my first real vacation without a laptop to Italy, France, and Spain. It was amazing! But now, we’re back at it, friend. Work shouldn’t feel hard. And yet, so many of us are set up to fail. Not because we suck... but because our environment does. A couple of years ago, I was reporting for a nonprofit in Palm Beach. Every month, I had to send a newsletter, but it needed the CEO's approval first. She never approved it on time. I was also...
"We want PR to drive sales." Big red flag. Massive misunderstanding. Here’s the thing… PR ≠Marketing ≠Branding. They work together, but they’re not the same. Let’s break it down (like you're five): PR builds belief. It earns trust. Shapes perception. Boosts credibility. Not clicks. Not conversions. Credibility. Marketing moves money. It’s campaign-driven. Action-focused. Think: sales, leads, sign-ups. Branding builds the backbone. It's your vibe, voice, values, and visuals. Without it, PR...