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Sorry for slacking on the weekly newsletter – things have been super busy around here! So, what have I been up to? I'm wrapping up my time on Health Uncensored with Dr. Drew. Dr. Drew is amazing and I've loved working with him. I'm finishing my final project with them before the next two episodes are shot in the studio this month. I also had a fun shoot with my daughter this past weekend. Check out this 1-minute video that sums up our day. Don't miss the special edition of Designing Spaces on Lifetime TV on September 18th. I love my position at Storyblok. I'm learning so much because I've never done PR and communications internally before – I've always been hired as an outsider, so the nerd in me is thrilled to learn different things from different people. Plus, the company culture is incredible. They're even sending me to Portugal for a team meeting this fall. Two European trips in one year?! What?! And, of course, there's that whole family-with-three-kids thing, you know? Oh, and my home addition is finally done. I have a home office now! After almost 10 years of working from home, I finally have a dedicated office space. Click here to take the tour! Be an AuthorMy friend (and New York Times bestselling author) Anna David is the CEO of a book publishing house for entrepreneurs. She’s the one who taught me everything I needed to know to self-publish my book, Become a Media Maven. The prices are quite steep (up to $100,000 for a full writing and editing project under their imprint) but they have a brand-new program she shared with me and told me I can share with you. The best part? I can get you a discount 🥳 It’s their Emerging Author Program and it’s an exceptional opportunity for people who want to publish books at the top level but don’t have six figures to spend. Here’s what’s included: 📖 Prestigious Publishing Imprint: Authors will publish under one of Legacy Launch Pad’s esteemed imprints, distancing themselves from the self-publishing stigma and aligning with a company renowned for producing New York Times, Wall Street Journal, and USA Today bestselling titles. 💻 Comprehensive Training: Participants will gain access to an extensive training suite that includes 23 engaging videos, audio MP3s, PowerPoint presentations, and 30 valuable PDFs filled with swipe copy, cheat sheets, and more, all designed to equip them with our proprietary methods and techniques. 🧠 Personalized Coaching: Each author will receive one-on-one coaching from one of Legacy Launch Pad’s dedicated team members, ensuring they effectively implement the strategies and maximize their potential. The investment for this program is two payments of $2,500—an incredible 95% less than their top package. It’s a selective program but if you note in your application that you know me, not only will you get 10% off if you’re accepted but you’ll also be pushed to the front of their line! Authors must complete their manuscripts within one year of enrollment… and writing and editing services are not included. That part’s on you! How I Can Help 1️⃣ Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. This masterclass is FREE! 2️⃣ In three hours, learn how to pitch the media to earn publicity and turn it into profit. Click here to join our bootcamp now. 3️⃣ Are you ready to bring PR in-house? In my Media Mentoring Program, you or a VA can learn how to become a publicist with the skills of a big PR agency. |
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
If your marketing sounds accurate but forgettable, this might be why. Most brands focus on explaining their product or service instead of reflecting the actual experience of their customer. These examples break down what it looks like when messaging clicks. Boring marketing: “This is our budgeting app. It tracks your spending.” Most marketing: “This is our budgeting app. It helps you see where your money goes so you can save more.” Marketing I like: “You check your bank account with one eye...
Hi friends, I’m at NRF this week with Storyblok, running around taking photos and video for social, plus ducking into sessions so I can write articles and bring back smart takeaways. And wow. I am frustrated 😣 These are some of the highest-level executives in retail and tech. I'm talking massive brands with huge budgets and years of experience. And yet… so many sessions sound like a greatest hits album from 2019. "Meet the customer where they are.""Get your team involved in AI...
Hey hey. I saw this tip on LinkedIn and had to share, because honestly… it’s kinda genius. And you might wanna steal it. If you’re stuck on a problem or decision, upload an entire book into ChatGPT and let the author coach you through it. You basically turn authors (dead or alive) into personal consultants. Here’s how they did it (and how you can too): Want to get healthier?→ Upload Good Energy and ask what Dr. Casey Means would fix about your habits. Need better copy?→ Feed it Olgivy on...