Some people running massive brands still need Marketing 101 because they keep spending like experts… while reacting like rookies. For years, this hockey-playing TikToker has been loyal to Bauer. Not because anyone paid her, but because that was her ride-or-die brand. Then Bauer reached out about a collaboration. She was pumped. It felt like the payoff for all those years of free promotion. Like the brand she’d been shouting out on her own, finally noticed and wanted to do something official....