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I want to give a special shoutout to ChatGPT for playing an unexpected role in my latest adventure. Here’s the story: A forward-thinking organizer was on the lookout for a speaker for an upcoming event in Dallas, Texas. Instead of the usual route, he asked ChatGPT for suggestions on who would make a captivating speaker about marketing. And guess what? My name popped up in the conversation! Thanks AI! This is a testament not just to technology's power to connect us but also to the undeniable importance of creating impactful content and earning publicity. Having a strong digital footprint is no longer optional; it's essential. This underscores the significance of sharing our knowledge, expertise, and experiences online. It's about positioning yourself in a way that when someone asks, "Who should we bring to speak at our event?" the digital trails you've created lead to you. This isn't just about being found; it's about creating value that resonates with others. Every article, blog post, video, or social media update contributes to a digital portfolio that can open doors you didn't even know existed. The content we create and the effort we put into building our online presence can lead to incredible opportunities, sometimes in the most unexpected ways. Get Paid to WriteIf you want to get paid for your writing and contributing articles, check out this tweet. Speaking of writing...
When you’re ready, here are some other ways I can help you.1️⃣ Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. This masterclass is FREE! 2️⃣ In three hours, I’ll teach you how to pitch the media to earn publicity and turn it into profit. Click here to join my bootcamp now. 3️⃣ Are you ready to bring PR in-house? In my Media Mentoring Program, you or a VA can learn how to become a publicist with the skills of a big PR agency. 4️⃣ Want me to build you a 6-month strategy using my proprietary YES Method? Click here and let’s make it happen! 5️⃣ Want me and my team of journalists to take all of this off your plate? Click here to set up a call with the Media Maven team about our done-for-you PR services. |
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I posted about a Business Insider headline that said Taylor Swift was “celebrating the end of her independence” because she’s getting married. And whew. The women understood the assignment immediately. The men? Many of them rushed in to explain why it wasn’t sexist, why everyone was overreacting, why it was “just a headline,” and why we should all calm down. Which proved the entire point. Here’s the lesson: when a group of people tells you something feels sexist, dismissive, outdated, or...
One thing about me: if I can make content bookish, I'm going to make it bookish. So, I posted a video of myself floating in the pool, reading a thriller from my favorite floating chair. I wasn't trying to sell the chair or land a brand deal. I was trying to convince people to read another book. Instead, my comments turned into this. This wasn't sponsored. There was no affiliate link. The company had no idea I was posting. I just love the chair and happened to be using it while reading. This...
Not too long ago, I told you I started a YouTube channel. This week, I decided to build a system to repurpose each YouTube video into a bunch of other things. So far, I’ve taken the long-form YouTube videos and turned them into shorter vertical videos for: YouTube Shorts TikTok Instagram Reels That’s where I’ve started, but the plan is bigger. Eventually, every YouTube video will also become a newsletter for Substack, because that’s where all my readers are hanging out. So if you want to join...