I want to give a special shoutout to ChatGPT for playing an unexpected role in my latest adventure. Here’s the story: A forward-thinking organizer was on the lookout for a speaker for an upcoming event in Dallas, Texas. Instead of the usual route, he asked ChatGPT for suggestions on who would make a captivating speaker about marketing. And guess what? My name popped up in the conversation! Thanks AI! This is a testament not just to technology's power to connect us but also to the undeniable importance of creating impactful content and earning publicity. Having a strong digital footprint is no longer optional; it's essential. This underscores the significance of sharing our knowledge, expertise, and experiences online. It's about positioning yourself in a way that when someone asks, "Who should we bring to speak at our event?" the digital trails you've created lead to you. This isn't just about being found; it's about creating value that resonates with others. Every article, blog post, video, or social media update contributes to a digital portfolio that can open doors you didn't even know existed. The content we create and the effort we put into building our online presence can lead to incredible opportunities, sometimes in the most unexpected ways. Get Paid to WriteIf you want to get paid for your writing and contributing articles, check out this tweet. Speaking of writing...
When you’re ready, here are some other ways I can help you.1️⃣ Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. This masterclass is FREE! 2️⃣ In three hours, I’ll teach you how to pitch the media to earn publicity and turn it into profit. Click here to join my bootcamp now. 3️⃣ Are you ready to bring PR in-house? In my Media Mentoring Program, you or a VA can learn how to become a publicist with the skills of a big PR agency. 4️⃣ Want me to build you a 6-month strategy using my proprietary YES Method? Click here and let’s make it happen! 5️⃣ Want me and my team of journalists to take all of this off your plate? Click here to set up a call with the Media Maven team about our done-for-you PR services. |
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It’s been a while since I shared some media opportunities with you. Here’s a tip on responding: Give the journalist everything they need in the emails. Make the subject line the keywords in the pitch. Offer as much advice as you can based on the little information you have below. Then, share a 2-3 sentence bio on why you’re the perfect person to site with a link to your website as well as your contact information. Good luck! Aly Walansky is looking for three sources for these articles: For...
Wow. It’s been a minute, huh? That’s because I took my first real vacation without a laptop to Italy, France, and Spain. It was amazing! But now, we’re back at it, friend. Work shouldn’t feel hard. And yet, so many of us are set up to fail. Not because we suck... but because our environment does. A couple of years ago, I was reporting for a nonprofit in Palm Beach. Every month, I had to send a newsletter, but it needed the CEO's approval first. She never approved it on time. I was also...
"We want PR to drive sales." Big red flag. Massive misunderstanding. Here’s the thing… PR ≠ Marketing ≠ Branding. They work together, but they’re not the same. Let’s break it down (like you're five): PR builds belief. It earns trust. Shapes perception. Boosts credibility. Not clicks. Not conversions. Credibility. Marketing moves money. It’s campaign-driven. Action-focused. Think: sales, leads, sign-ups. Branding builds the backbone. It's your vibe, voice, values, and visuals. Without it, PR...