I want to give a special shoutout to ChatGPT for playing an unexpected role in my latest adventure. Here’s the story: A forward-thinking organizer was on the lookout for a speaker for an upcoming event in Dallas, Texas. Instead of the usual route, he asked ChatGPT for suggestions on who would make a captivating speaker about marketing. And guess what? My name popped up in the conversation! Thanks AI! This is a testament not just to technology's power to connect us but also to the undeniable importance of creating impactful content and earning publicity. Having a strong digital footprint is no longer optional; it's essential. This underscores the significance of sharing our knowledge, expertise, and experiences online. It's about positioning yourself in a way that when someone asks, "Who should we bring to speak at our event?" the digital trails you've created lead to you. This isn't just about being found; it's about creating value that resonates with others. Every article, blog post, video, or social media update contributes to a digital portfolio that can open doors you didn't even know existed. The content we create and the effort we put into building our online presence can lead to incredible opportunities, sometimes in the most unexpected ways. Get Paid to WriteIf you want to get paid for your writing and contributing articles, check out this tweet. Speaking of writing...
When you’re ready, here are some other ways I can help you.1️⃣ Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. This masterclass is FREE! 2️⃣ In three hours, I’ll teach you how to pitch the media to earn publicity and turn it into profit. Click here to join my bootcamp now. 3️⃣ Are you ready to bring PR in-house? In my Media Mentoring Program, you or a VA can learn how to become a publicist with the skills of a big PR agency. 4️⃣ Want me to build you a 6-month strategy using my proprietary YES Method? Click here and let’s make it happen! 5️⃣ Want me and my team of journalists to take all of this off your plate? Click here to set up a call with the Media Maven team about our done-for-you PR services. |
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Pitches and press releases are not the same thing. Not even close. One is like a DM. The other is a company memo. A pitch is the “why.”Why someone should care.Why they should cover your book.Why your story matters right now. A press release is the “what.”What happened.What the book is.What your company did on Tuesday at 3:27pm. Think of it like this: Pitch = Dating Profile Bio It’s charming, short, and gives people a reason to swipe right (aka cover your story). Press Release = LinkedIn...
Here’s the thing about pitching the media… they usually don’t respond. At all. I’ll spend time putting together what I think is a killer pitch, hit send, and then… tumbleweeds. My inbox is just sitting there like, “Nice try.” And on the rare occasion you do get a response? It’s often, “Sure, we’ll cover this for $$$.” Basically, an ad. But without any of the real details you’d expect if you were actually buying advertising… no demographics, no reach, none of the things a legit ad salesperson...
Everyone’s chasing “likeable.” And that’s exactly why they’re forgettable. At Creator Hub, I listened to two women who’ve sold $25 million in online courses, and they said something most people are too scared to admit: Being liked isn’t the goal. Being remembered is. And what sticks with people? A strong reaction. Not fake. Not mean. Just authentic enough to spark emotion. Love or hate… either works. The only thing that doesn’t spread is indifference. How's this for polarizing?! So where do...