Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
I did a viral thing on LinkedIn again.
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I did a viral thing on LinkedIn again. Last time, it was about working for a narcissist. This time, it was about ice cream that looked like a used feminine product.
Anyone know anything about Substack?So, I’ve been posting my bookish content on Substack… and I’m realizing it’s like another damn social media platform. It looks like to grow there, you need to be active there… and I just don’t have time for that. Still, the bookish newsletter will go there, but growth will be slow because someone (I’m someone) doesn’t have the energy to be social there… or anywhere. Unless I’m missing something? If I am, fill me in.
But do you have time for me?Did you know I have a 3-hour program where I share the seven secret ingredients to creating a pitch to get publicity and make a profit? Plus, I’ve got some sick AF bonuses for you, including:
… and you can snag it all for just $37 right here. I used to run this bootcamp live over three days, but you know the deal now (“ain’t nobody for time for that”), so I’m literally giving you EVERYTHING you need to create, write, pitch, and respond to lead-generating media appearances. And then some. In just 3 hours. This deal is UNREAL. So don’t let it pass you by. Editing on EditsAnyone editing their Instagram Reels on Edits? It’s Instagram's new editing app (yes, a separate one), and while it’s not perfect and sometimes I get frustrated and hop onto my Adobe Premiere Pro to get the job done faster, it is a lot better than what’s going on in Reels on the Instagram app. I like it for the captions. More options there. Anything else I need to jump on in Edits? Christina PS - I’m spending June in Europe, so I’ll be MIA for a bit and will try my damndest to be offline (outside sharing all the travels on IG, of course!) |
Become a Media Maven
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
It’s been a while since I shared some media opportunities with you. Here’s a tip on responding: Give the journalist everything they need in the emails. Make the subject line the keywords in the pitch. Offer as much advice as you can based on the little information you have below. Then, share a 2-3 sentence bio on why you’re the perfect person to site with a link to your website as well as your contact information. Good luck! Aly Walansky is looking for three sources for these articles: For...
Wow. It’s been a minute, huh? That’s because I took my first real vacation without a laptop to Italy, France, and Spain. It was amazing! But now, we’re back at it, friend. Work shouldn’t feel hard. And yet, so many of us are set up to fail. Not because we suck... but because our environment does. A couple of years ago, I was reporting for a nonprofit in Palm Beach. Every month, I had to send a newsletter, but it needed the CEO's approval first. She never approved it on time. I was also...
"We want PR to drive sales." Big red flag. Massive misunderstanding. Here’s the thing… PR ≠ Marketing ≠ Branding. They work together, but they’re not the same. Let’s break it down (like you're five): PR builds belief. It earns trust. Shapes perception. Boosts credibility. Not clicks. Not conversions. Credibility. Marketing moves money. It’s campaign-driven. Action-focused. Think: sales, leads, sign-ups. Branding builds the backbone. It's your vibe, voice, values, and visuals. Without it, PR...