Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
I just spent $7,000 on this.
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Remember when I went rogue and pruned my email list? Yeah, I deleted everyone who hadn't bothered to open my emails in the last 30 days. Did my subscriber count take a hit? You bet. But guess what skyrocketed? My open and click-through rates! Wanna know which one I care about more? Your subscriber number is basically meaningless if no one's actually reading what you send. Now, if you're trying to score partnerships where they demand a specific subscriber count, I get it if you want to keep those inactive folks around. The business world is weirdly obsessed with big numbers, even when those numbers don't tell the real story. No judgment if you play that game for the cash – just know what you're really measuring! 📚 He went viral in The New York TimesFour twenty-somethings realized they'd all stopped reading like they used to. So, they threw together a chill rooftop hangout, invited some friends, hit play on a playlist, and everyone just... read books together. They wrapped up by chatting about what they were reading before calling it a night. What started as a casual gathering turned into Reading Rhythms – a formalized thing that caught on so fast it landed in the New York Times and transformed from hobby to worldwide business. Listen to or watch Shelf Made Stories to hear from one of the founders about how this bookish business is turning a franchise-like profit. 📅 Thursday double-headers continueI asked if you wanted bookish emails on Tuesdays, media emails on Thursdays, or both on Thursdays – and the people have spoken! You want the Thursday double feature, so that's exactly what you're getting. Speaking of newsletters... Y'all need to check out Drunk Business Advice from this funny AF woman named Kristin. Raw stories, zero fluff, and actually helpful business insights that'll make you laugh while you learn. Seriously, best writer on the internet right now - subscribe here! Christina Currently Reading: Save the Cat! Writes a Novel I'm knee-deep in this right now because... I just dropped $7,000 to learn how to write a bestselling thriller from people way smarter than me. The ultimate goal? Landing that coveted Reese's Book Club pick! (Go big or go home, right?) Last Read: Say You’ll Remember Me by Abby Jimenez ⭐️⭐️⭐️⭐️ |
Become a Media Maven
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
"We want PR to drive sales." Big red flag. Massive misunderstanding. Here’s the thing… PR ≠ Marketing ≠ Branding. They work together, but they’re not the same. Let’s break it down (like you're five): PR builds belief. It earns trust. Shapes perception. Boosts credibility. Not clicks. Not conversions. Credibility. Marketing moves money. It’s campaign-driven. Action-focused. Think: sales, leads, sign-ups. Branding builds the backbone. It's your vibe, voice, values, and visuals. Without it, PR...
Ever pretended to be “live” outside a courthouse that’s been closed since lunch? Or a crime scene that's been inactive for days? Welcome to local news, where the "LIVE" banner matters more than the actual news.Here’s one of my favorite (read: infuriating) stories from my time as a reporter...I told my executive producer, a full week in advance, that I needed to leave at 5:15 PM on a specific day.Not for a mani-pedi. Not for a hot date.To pick up my daughter from daycare by 6:00. Basic...
A writer I follow did this desk tour thing on Substack, and I thought - That’s pretty cool. So, if I think it’s cool, maybe you will too. Welcome to my office. Q: Describe your workspace. This used to be my sons room (sons as in TWO boys with bunk beds). Then, we added two bedrooms and a bathroom onto our house… and now it’s my office. I’m going with the ostrich feather vibe on a wall and with a floor lamp. I also have fun office sayings on the wall, like defining “per my last email” as...