Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
I just spent $7,000 on this.
|
Remember when I went rogue and pruned my email list? Yeah, I deleted everyone who hadn't bothered to open my emails in the last 30 days. Did my subscriber count take a hit? You bet. But guess what skyrocketed? My open and click-through rates! Wanna know which one I care about more? Your subscriber number is basically meaningless if no one's actually reading what you send. Now, if you're trying to score partnerships where they demand a specific subscriber count, I get it if you want to keep those inactive folks around. The business world is weirdly obsessed with big numbers, even when those numbers don't tell the real story. No judgment if you play that game for the cash – just know what you're really measuring! 📚 He went viral in The New York TimesFour twenty-somethings realized they'd all stopped reading like they used to. So, they threw together a chill rooftop hangout, invited some friends, hit play on a playlist, and everyone just... read books together. They wrapped up by chatting about what they were reading before calling it a night. What started as a casual gathering turned into Reading Rhythms – a formalized thing that caught on so fast it landed in the New York Times and transformed from hobby to worldwide business. Listen to or watch Shelf Made Stories to hear from one of the founders about how this bookish business is turning a franchise-like profit. 📅 Thursday double-headers continueI asked if you wanted bookish emails on Tuesdays, media emails on Thursdays, or both on Thursdays – and the people have spoken! You want the Thursday double feature, so that's exactly what you're getting. Speaking of newsletters... Y'all need to check out Drunk Business Advice from this funny AF woman named Kristin. Raw stories, zero fluff, and actually helpful business insights that'll make you laugh while you learn. Seriously, best writer on the internet right now - subscribe here! Christina Currently Reading: Save the Cat! Writes a Novel I'm knee-deep in this right now because... I just dropped $7,000 to learn how to write a bestselling thriller from people way smarter than me. The ultimate goal? Landing that coveted Reese's Book Club pick! (Go big or go home, right?) Last Read: Say You’ll Remember Me by Abby Jimenez ⭐️⭐️⭐️⭐️ |
Become a Media Maven
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
One of my clients had this lovely little email list just sitting there, collecting digital dust. No newsletters. No updates. Nada. So I said, “Let me take this off your plate.” But of course, then came the question: What the heck do we send? We landed on a rhythm that feels just right. Every newsletter follows the same format. Readers know what they’re getting, and I know exactly what to create. Here’s the simple five-part formula: Share the news – What’s happening in her world or in her...
Wanted: One audiobook narrator. Asked on: SOS (Source of Sources… it’s like the new HARO) Got: Inbox mayhem. I posted a very clear ask for my podcast, Shelf Made Stories. Just one thing: "Looking for an audiobook narrator." Simple, right? Apparently… not. Here’s what landed in my inbox: 📬 A woman asked me to send her books to review. → Sweet, but this isn’t a free library. 📬 A press release from a PR firm. → Promoting a guy I’ve never heard of. Didn’t mention narration. Not once. 📬 An author...
Your media opportunity just called. It's urgent. The reporter needs you in 30 minutes. You panic and/or hesitate. Here's what marketers and publicists WISH they could say when clients try to control the uncontrollable: 🚫 That "quick review" of the reporter's article before publication? Doesn't exist in legitimate journalism. 📈 The competitor mentioned alongside your brand? That actually validates your position in the market. 📰 That headline you hate? Unless it contains factual errors, it...