It's NOT who you know


It’s been a minute.

I’ve been a busy bee with a new role as the PR and Communications Manager at StoryBlok - a company that has a culture I am obsessed with.

It literally checks all the boxes. #luckyme

I’m still filling up every Little Free Library I spot. (Watch here!)

I also hosted a non-profit event to help get dogs adopted. I even made the front page for being the emcee.

I’m practicing my violin every week.

And you can catch me this coming Sunday on Health Uncensored with Dr. Drew on Fox Business Network at 5:30on EST.

Point being… I’m still here.

Here - living in a disaster.

The bad news is that my bedroom, my office, and my kids bedrooms are in the kitchen, family room, and living room as we finish our addition and renovation on our house.

As someone who thrives on cleanliness and organization, I’m going NUTS!

The good news is that I should be up and running in a week and the beautiful portable toilet will be moved from my front yard.

It’s NOT who you know

The other day I posted something on LinkedIn that people messaged me about, so incase the algorithm didn’t think you wanted to see it, here is it.

I basically said that many think snagging a PR agency is like unlocking a secret door to the newsroom.

But, we’re not your magic brokers into the world of news?

Anyone can get a reporter’s email address.

It’s not just who you know.

You need a story with substance, facts, and the perfect timing to make anything of that contact information.

You need to:

✔️ Craft stories based on solid facts

✔️ Research data that matters

✔️ Understand the news cycle

✔️ Design visuals that pop

✔️ Align your message with current trends

✔️ Fine-tune the pitch for different audiences

✔️ Build genuine relationships with key influencers

So, if someone claims PR is all about who you know, set them straight.

Who you know is the first step in a multistep process.

Spend less time in front of your keyboard

There’s a lot of hype around AI right now… but let’s face it:

When it comes to creating quality content, it falls flat on its face.

You’ve likely tried it, and have been disappointed 🤦🏻‍♀️

This free email course shows how to write amazing content faster using AI.

Matt Giaro has been making a full-time income on the Internet since 2014.

He’s also been spending over 104 hours trying to crack the code on how to make AI sound like himself.

Here's what you’ll discover in this FREE course:

→ How to transform ChatGPT into your writing clone

→ How To make AI writing undetectable – even from the best tools out there

→ The 4-Step Power Prompt™ methodology to (easily) get 10X better output every time you use ChatGPT

→ How to use ChatGPT to write more content (in half the time) and build your audience faster… and get more media exposure - you know I love that 😉

Click here to grab this course for free for the next 48 hours!

My European Era

You’ve probably heard that many people are headed to Europe to see my queen Taylor Swift in concert because it’s cheaper to see her there than in the US.

That’s 100% accurate.

How do I know?

Your girl (Hi. It’s me. I’m the problem. It’s me) is headed out of North America for the first time to see The Eras Tour in Madrid in a couple of weeks.

I’m so excited to visit Spain and am practicing on my Duolingo app because mi espanol is no bueno. (Give me a follow at ChristinaDani3!)

Yes, it’s cheaper for me to fly to Madrid, stay in a hotel, and get a ticket on the floor than it is for me to drive an hour and a half south to see Taylor in Miami.

So, European vacation it is!

Enjoy the rest of your week!

When you’re ready, here are some other ways I can help you.

1️⃣ Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. This masterclass is FREE!​​​

2️⃣ In three hours, I’ll teach you how to pitch the media to earn publicity and turn it into profit. Click here to join my bootcamp now.​​​

3️⃣ Are you ready to bring PR in-house? ​​In my Media Mentoring Program​​​, you or a VA can learn how to become a publicist with the skills of a big PR agency.

Become a Media Maven

Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.

Read more from Become a Media Maven

Holy smokes friends. The COVID got me baddddd. I’ve never been so sick before in my life, but I’m slowly getting back to normal, so here we are. Stop Holding Yourself Back Ever dreamed of becoming a household name but don’t quite know how to snag that spotlight online, in print, on TV, or as a podcast guest? Here are three common hurdles that might be holding you back from regular media exposure: Which one resonates with you? 👉🏻 PROBLEM NO. 1 You might think you need a publicist to get...

Wow, baby! A lot has happened since we last chatted. I went to Madrid, my first European trip to see Taylor Swift. TWICE. Yep! On night one, we looked to see how much it would be to return and see her in the rafters. After fees, it was just $300! 👉🏻 Click here to see my floor view. 👀 Peep my Eras Tours highlight too! Fun fact: While I was there, I was on the other side of the camera doing lots of interviews in English, and my attempted Spanish, on the topic of so many Americans traveling...

Uh, I made a few mistakes in my last email. The biggest was sending people to my new freebie of what to do after earning media exposure… and having the PDF undeliverable Thankfully, I got some nice emails alerting me to the issue and it was fixed. Then… in the image I made promoting that freebie, I had a typo. The email I got alerting me to that was not so kind. I wrote about it on LinkedIn. Click here to see how it unfolded. Press Releases Suck The header on my website reads: “We don’t write...