Let's get real for a hot second about that media relations strategy you're pouring hours into... it might be time to pull the plug! Let's be honest: Your CEO's name in that industry magazine? crickets That press release you spent 3 weeks perfecting? Probably got 6 views Those media relationships you've been "nurturing"? The reporters changed jobs... again Why Your Media Strategy is Like a Flip Phone Journalists are jumping ship fast Everyone and their dog is now an "independent creator" Trust...

We all belong in the creator economy. You don't need millions of followers or fancy equipment to make an impact. Every single one of us creates content naturally: 👩🏻🍳 When you share a cooking hack? That's education! 🏝️ When you post your vacation pics? That's inspiration! 🤭 When you make your friends laugh? Pure entertainment! We're all potential influencers when we share what we care about. We're all creators when we express our unique perspective. We all have expertise in something worth...

One of my clients had this lovely little email list just sitting there, collecting digital dust. No newsletters. No updates. Nada. So I said, “Let me take this off your plate.” But of course, then came the question: What the heck do we send? We landed on a rhythm that feels just right. Every newsletter follows the same format. Readers know what they’re getting, and I know exactly what to create. Here’s the simple five-part formula: Share the news – What’s happening in her world or in her...