Wanted: One audiobook narrator. Asked on: SOS (Source of Sources… it’s like the new HARO) Got: Inbox mayhem. I posted a very clear ask for my podcast, Shelf Made Stories. Just one thing: "Looking for an audiobook narrator." Simple, right? Apparently… not. Here’s what landed in my inbox: 📬 A woman asked me to send her books to review. 📬 A press release from a PR firm. 📬 An author pitched me their novel. At one point, I double-checked my post. Did I accidentally say: "Please ignore the task and just shoot your shot"? But then… 🎤 She appeared. A woman with 350+ audiobooks under her belt. And this? All happened within 60 minutes of going live. I unleashed chaos. Please do this instead.So here’s your friendly reminder if you're ever replying to a callout: ✅ Read the actual request ✅ Keep it relevant ✅ Be easy to say yes to The subscription box businessShe turned cozy crime into a business and now readers wait impatiently at their mailboxes every month. Lou Emerson cracked the code… literally. She didn’t just read (and write) mystery novels. She turned her love for them into a subscription box that’s part story, part surprise, and full-on brilliant. It’s like Christmas… but with clues. And, she runs the whole thing from home. When we talked on Shelf Made Stories, she spilled the secrets behind the sleuthing. Want to build something people obsess over? Here’s what Lou nailed: ✅ Pick a niche you’re obsessed with ✅ Build suspense before the sale ✅ Make the experience unforgettable If you love a smart business pivot (or a cozy whodunnit)... Listen to our full convo or watch it now on YouTube. The book I’m writingRemember when I told you I’m writing a thriller novel? Since last week, I’ve outlined all the chapters for my mentor to review. There is a lot more pre-work, formulas, and reasoning behind certain things happening at certain times than I thought! Christina Current read: Just for the Summer (OMG, Abby Jimenez is so good!) Last read: One Last Stop by Casey McQuiston ⭐️⭐️ PS - Did I tell you that while I'm posting about books, my 5-year-old son playing hangman went viral on Instagram? I swear, I don't get social media. |
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"We want PR to drive sales." Big red flag. Massive misunderstanding. Here’s the thing… PR ≠ Marketing ≠ Branding. They work together, but they’re not the same. Let’s break it down (like you're five): PR builds belief. It earns trust. Shapes perception. Boosts credibility. Not clicks. Not conversions. Credibility. Marketing moves money. It’s campaign-driven. Action-focused. Think: sales, leads, sign-ups. Branding builds the backbone. It's your vibe, voice, values, and visuals. Without it, PR...
Ever pretended to be “live” outside a courthouse that’s been closed since lunch? Or a crime scene that's been inactive for days? Welcome to local news, where the "LIVE" banner matters more than the actual news.Here’s one of my favorite (read: infuriating) stories from my time as a reporter...I told my executive producer, a full week in advance, that I needed to leave at 5:15 PM on a specific day.Not for a mani-pedi. Not for a hot date.To pick up my daughter from daycare by 6:00. Basic...
A writer I follow did this desk tour thing on Substack, and I thought - That’s pretty cool. So, if I think it’s cool, maybe you will too. Welcome to my office. Q: Describe your workspace. This used to be my sons room (sons as in TWO boys with bunk beds). Then, we added two bedrooms and a bathroom onto our house… and now it’s my office. I’m going with the ostrich feather vibe on a wall and with a floor lamp. I also have fun office sayings on the wall, like defining “per my last email” as...