Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
Did I just go viral?
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Shelf-Made Stories is just about ready to launch. I’ve got four episodes recorded and edited, with seven scheduled to record. So, what’s the hold up? Me looking at a calendar and planning it. That’s literally it! In the meantime, I’m having fun with Bookstagram. Click here to see what I’m reading this month. Stop it with the 24/7 AISpeaking of the new podcast… I recently used Peter Shankman's SOS to ask for book entrepreneurs to interview. Most of them began with "As a longtime book lover..." and they were pitching something that had nothing to do with books. One was a website with dog toys. I swear. (I didn’t even take the time to search for a book squeaky toy, because that’s NOT a bookish business, bro.) I can’t even begin to fathom how people think responding to a query with unrelated responses will work. In trying to save time by using AI, they are actually wasting time. I can’t even. 🤦🏻♀️ For more on AI fails, look at this post from Brandon Watts. (Follow him while you’re at it. His content on LinkedIn is 🔥) Did I go Viral?I really don’t know what viral means anymore, but this LinkedIn post did pretty well… and continues to draw in my former news colleagues who feel my pain. It’s All or NothingLast week, I told you about my friend’s Female Founders Journal. It is now almost 60% funded, but we need your help to reach the finish line. Remember, Kickstarter is all-or-nothing. If we don't hit 100%, all support is lost. Let's make another push to get this valuable resource into the hands of women entrepreneurs everywhere! After spending 10 years building her own business, Lisa created this powerful 90-day guided journal specifically because she discovered that mindset is just as crucial as strategy. The Female Founders Journal is designed to help you:
Whether you're just starting your entrepreneurial journey, experiencing rapid growth, or considering an exit strategy, this journal provides the mindset tools you need to succeed. Don't miss your chance to support this project by clicking here! Christina Current Read: A Court of Silver Flames (yes, I’m finally finishing the ACOTAR series) Last Read: Twisted Games (Whoever suggested this series on Bookstagram, THANK YOU!) |
Become a Media Maven
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
My new podcast Shelf Made Stories is now LIVE. You can listen to it anywhere, and if you want to see what we're talking about, watch it on YouTube. I created this podcast to learn how booklovers build businesses. Right now, you can hear how 🤳🏻 People are making money by posting pictures of their books on an app, 📚A woman diversifies her income at her bookstore so it makes money even if she doesn't sell any books, 💰 and how a Bookstagrammer turned her following into a book club that brings in...
My new podcast, Shelf-Made Stories is coming along! I’ve done three of interviews so far. One is with someone who works at Pango Books. (Wanna try it out? Use my code CHRISTINAALLDAY to get started with $5 on me!) Another interview is with a woman who launched her own bookstore four years ago. And another is with a woman who makes a fulltime living with her paid book club! Who else do you want to hear from who turns pages into profit, but not in the traditional author sense? Hit reply and...
I’m back from Amsterdam where I joined the amazing Storyblok go-to-market team to chat all things sales, partners, and marketing. I was lucky enough to be asked to emcee the three-day event. …and the best part? I got to pick a walk-up song each day. Shout out to Taylor, Britney, and Eminem for the support. PR is Making a Comeback For years, PR was seen as a dying trade. As mainstream media lost influence and pitching for coverage became increasingly fruitless, many wrote it off as outdated....