Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
Did I just go viral?
|
Shelf-Made Stories is just about ready to launch. I’ve got four episodes recorded and edited, with seven scheduled to record. So, what’s the hold up? Me looking at a calendar and planning it. That’s literally it! In the meantime, I’m having fun with Bookstagram. Click here to see what I’m reading this month. Stop it with the 24/7 AISpeaking of the new podcast… I recently used Peter Shankman's SOS to ask for book entrepreneurs to interview. Most of them began with "As a longtime book lover..." and they were pitching something that had nothing to do with books. One was a website with dog toys. I swear. (I didn’t even take the time to search for a book squeaky toy, because that’s NOT a bookish business, bro.) I can’t even begin to fathom how people think responding to a query with unrelated responses will work. In trying to save time by using AI, they are actually wasting time. I can’t even. 🤦🏻♀️ For more on AI fails, look at this post from Brandon Watts. (Follow him while you’re at it. His content on LinkedIn is 🔥) Did I go Viral?I really don’t know what viral means anymore, but this LinkedIn post did pretty well… and continues to draw in my former news colleagues who feel my pain. It’s All or NothingLast week, I told you about my friend’s Female Founders Journal. It is now almost 60% funded, but we need your help to reach the finish line. Remember, Kickstarter is all-or-nothing. If we don't hit 100%, all support is lost. Let's make another push to get this valuable resource into the hands of women entrepreneurs everywhere! After spending 10 years building her own business, Lisa created this powerful 90-day guided journal specifically because she discovered that mindset is just as crucial as strategy. The Female Founders Journal is designed to help you:
Whether you're just starting your entrepreneurial journey, experiencing rapid growth, or considering an exit strategy, this journal provides the mindset tools you need to succeed. Don't miss your chance to support this project by clicking here! Christina Current Read: A Court of Silver Flames (yes, I’m finally finishing the ACOTAR series) Last Read: Twisted Games (Whoever suggested this series on Bookstagram, THANK YOU!) |
Become a Media Maven
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
Let's get real for a hot second about that media relations strategy you're pouring hours into... it might be time to pull the plug! Let's be honest: Your CEO's name in that industry magazine? crickets That press release you spent 3 weeks perfecting? Probably got 6 views Those media relationships you've been "nurturing"? The reporters changed jobs... again Why Your Media Strategy is Like a Flip Phone Journalists are jumping ship fast Everyone and their dog is now an "independent creator" Trust...
We all belong in the creator economy. You don't need millions of followers or fancy equipment to make an impact. Every single one of us creates content naturally: 👩🏻🍳 When you share a cooking hack? That's education! 🏝️ When you post your vacation pics? That's inspiration! 🤭 When you make your friends laugh? Pure entertainment! We're all potential influencers when we share what we care about. We're all creators when we express our unique perspective. We all have expertise in something worth...
One of my clients had this lovely little email list just sitting there, collecting digital dust. No newsletters. No updates. Nada. So I said, “Let me take this off your plate.” But of course, then came the question: What the heck do we send? We landed on a rhythm that feels just right. Every newsletter follows the same format. Readers know what they’re getting, and I know exactly what to create. Here’s the simple five-part formula: Share the news – What’s happening in her world or in her...