Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
The BEST Subject Lines for Pitches 📧
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I saw this post on LinkedIn and said, I had to share this with the people in my Media Mentoring Program, so I did. Then I thought, let me send this out to my email list. So here it is…
Is that not crazy valuable?! For tips on coming up with great subject lines, scroll to the bottom! Secret Success Method Used by Oprah & EinsteinMy good friend Chelsea Krost has created something so unique and special, I had to share it with you. It’s called The Mind. Brand. Biz Power Pack. It's not your typical toolkit — it's a resource designed to help you cultivate a magnetic mindset and experience explosive personal brand growth in just 30 days. Say goodbye to information overload about the “best way” to grow your brand + business. The best part? There’s no need to spend tons of money on costly advertising or spend hours on social media every day. In this FREE toolkit, you'll find what celebrities like Oprah, Reese Witherspoon (love her so much!), Jessica Alba, and Albert Einstein consider their secret tool for success. This is a total game-changer. Click the link here to grab this exciting resource all about mindset and brand-business growth from Chelsea.
Palm SpringsNext week, I’m flying to Palm Springs to speak at ALT Summit. If you’re going, join my talk at 10:15 on Monday morning! Then, it’s off to New York City to shoot a segment for Health Uncensored! With Dr. Drew. Follow along with me on social media for all the work fun! My Random Likes📖 If you love psychological thrillers, you will love Listen for the Lie. If you have a Little Free Library near you, check it out because the book may be in there. 🧠 I’m really liking LinkedIn lately and planning on spending more time there. (Hence the post above.) If we’re not already connected there, click here. 🤣 I picked my mom up at the airport yesterday… and really embarrassed her with this sign I made.
How I Can Help You 1️⃣ Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. This masterclass is FREE! 2️⃣ In three hours, learn how to pitch the media to earn publicity and turn it into profit. Click here to join our bootcamp now. 3️⃣ Are you ready to bring PR in-house? In my Media Mentoring Program, you or a VA can learn how to become a publicist with the skills of a big PR agency. 4️⃣ Want to build a 6-month strategy using our proprietary YES Method? Click here and let’s make it happen! 5️⃣ Want our team of journalists to take all of this off your plate? Click here to set up a call with the Media Maven team about our done-for-you PR services. |
Become a Media Maven
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
Pitches and press releases are not the same thing. Not even close. One is like a DM. The other is a company memo. A pitch is the “why.”Why someone should care.Why they should cover your book.Why your story matters right now. A press release is the “what.”What happened.What the book is.What your company did on Tuesday at 3:27pm. Think of it like this: Pitch = Dating Profile Bio It’s charming, short, and gives people a reason to swipe right (aka cover your story). Press Release = LinkedIn...
Here’s the thing about pitching the media… they usually don’t respond. At all. I’ll spend time putting together what I think is a killer pitch, hit send, and then… tumbleweeds. My inbox is just sitting there like, “Nice try.” And on the rare occasion you do get a response? It’s often, “Sure, we’ll cover this for $$$.” Basically, an ad. But without any of the real details you’d expect if you were actually buying advertising… no demographics, no reach, none of the things a legit ad salesperson...
Everyone’s chasing “likeable.” And that’s exactly why they’re forgettable. At Creator Hub, I listened to two women who’ve sold $25 million in online courses, and they said something most people are too scared to admit: Being liked isn’t the goal. Being remembered is. And what sticks with people? A strong reaction. Not fake. Not mean. Just authentic enough to spark emotion. Love or hate… either works. The only thing that doesn’t spread is indifference. How's this for polarizing?! So where do...